Object structure
PLMET:

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Title:

Reklama i marketing internetowy jako źródło sukcesu kampanii crowdfundingowych

Alternative title:

Advertising and web marketing as a source of success incrowdfunding campaigns

Creator:

Ziobrowska, Justyna

ORCID:

0000-0002-9572-1438

Subject and Keywords:

advertising   web marketing   crowdfunding   crowdfunding campaign

Description:

Tyt. tomu: Inspirowane zainteresowaniami Marcina. Księga pamiątkowa ku czci doktora Marcina Winiarskiego

Abstract:

The main purpose of the article is to highlight the importance of internet advertising and marketing in crowdfunding campaigns. It analyses listed examples of e-marketing tools, thanks to which crowdfunding campaigns were successful and gathered an assumed or larger pool of funds. The author used the monographic method and individual cases in the article.

Place of publishing:

Wrocław

Publisher:

Wydawnictwo Uniwersytetu Wrocławskiego

Contributor:

Korbutowicz, Teresa. Red.   Ćwiąkała-Małys, Anna. Red.   Mościbrodzka, Monika. Red.

Date issued:

2020

Date copyrighted:

2020

Identifier:

ISSN 1733-5779  
ISSN 0239-6661

DOI:

10.19195/1733-5779.32.15

Source:

PAd 102060 II

Language:

eng   pol

Relation:

Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne, ISSN 1733-5779. Nr 32, 2020, s. 211-220

Is version of:

Czasopisma Naukowe w Sieci (CNS)

Rights holder:

Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.

Autor opisu:

WR U/PAdbg