Title: Prawne granice reklamy w świetle ustawy o zwalczaniu nieuczciwej konkurencji


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Prawne granice reklamy w świetle ustawy o zwalczaniu nieuczciwej konkurencji

Alternative title:

Legal limitations of advertising in the view of the Unfair Competition Act


Więckowski, Kamil

Subject and Keywords:

advertising   forbidden and unfair advertising   act of unfair competition   misleading advertising   product placement  
reklama   zakazana reklama   nieuczciwa reklama   nieuczciwa konkurencja   reklama wprowadzająca w błąd   lokowanie produktu


Tyt. zeszytu: Transformacje systemu gospodarczego : (prace poświęcone pamięci Profesora Tomasza Afeltowicza)


The importance of advertising in today’s economy tends to increase. This fact is mainly caused by the development of technology, wider range of products offered in the market as well as, to a considerable extent, by the market internalization. The aforementioned factors become the reasons for more severe competition and at the same time make the businessmen find new, more effective methods of promotion. It may lead to reaching for dangerous, from the point of view of the competitive markets and their members, ways of persuasion. That is why it is so important to establish (and effectively exercise) certain laws which would limit (minimalize) the use of such undesirable practices. This paper presents an analysis of the regulation existing in the Polish law and concerning the previously mentioned problems, which is known as the Unfair Competition Act. Certain examples of unfair competition in advertising are characterised in this paper in reference to the content of the act, especially to the works of doctrine and judicature, and because of that it is possible to define legal limitations of the advertising

Place of publishing:



Wydawnictwo Uniwersytetu Wrocławskiego


Olszewski, Leon (1940- ). Red.

Date issued:


Date copyrighted:


Detailed Type:

czasopisma online


oai:repozytorium.uni.wroc.pl:96418   ISSN 2084-4093   ISBN 978-83-229-3281-0


pol   eng


Acta Universitatis Wratislaviensis, ISSN 0239-6661 ; no 3398. Ekonomia, ISSN 2084-4093 ; 18, s. 323-339

WUL Catalog:

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Is version of:

Czasopisma Naukowe w Sieci

Rights holder:

Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.

Location of original object:

Biblioteka Wydziału Prawa, Administracji i Ekonomii

Autor opisu:

WR U/PAdjm

Object collections:

Last modified:

Mar 9, 2023

In our library since:

Sep 24, 2019

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