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Title:

Color studies in applied psychology and social sciences: An overview

Group publication title:

Polish Journal of Applied Psychology

Subject and Keywords:

sport   synaesthesia   politics   psychological diagnosis   color   marketing

Description:

The Polish Journal of Applied Psychology is primarily devoted to original investigations that contribute new knowledge and understanding to all fields of applied psychology. PJAP is mainly interested in publishing empirical articles, where quantitative as well as qualitative analyses of data enhance our understanding of individuals, groups or various social systems and have practical implications within particular contexts. Conceptual or theoretical papers may be accepted if they bring a special contribution into the field for application.

Abstract:

Our article presents a comprehensive overview of studies on colour from the perspective of applied psychology and social sciences. It discusses major findings from the psychology of colour applied to marketing, business, politics and sports as well as to problems connected with using color tests in psychological diagnoses. Moreover, we present an overview of particularly interesting colour studies on synaesthesia related to cognitive and applied psychology as well as psycholinguistics. Finally, we discuss the most recent trends in investigations into applied colour psychology as well as potential directions for further research.

Place of publishing:

Wrocław

Publisher:

Department of Psychology, University of Wrocław   www.psychologia.uni.wroc.pl   Publishing House eBooki.com.pl   www.ebooki.com.pl

Date issued:

2014

Detailed Type:

article

Format:

application/pdf

Identifier:

ISSN 2354-0052

Language:

eng

Is part of:

Polish Journal of Applied Psychology Volume 12, Number 2, 2014

Is referenced by:

www.pjap.psychologia.uni.wroc.pl

Access rights:

Attribution, Non-Commercial, ShareAlike

License:

Creative Commons - Attribution, Non-Commercial, NoDerivatives (CC BY-NC-ND 4.0)   click here to follow the link

Rights holder:

Copyright by Piotr Sorokowski, Magdalena Wrembel

Autor opisu:

TK