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Alternative title:

Instagram as an effective medium of marketing communication

Subject and Keywords:

social media   marketing   Instagram   running a bisiness

Description:

Tyt. zeszytu: Prawo wobec jednostki i społeczeństwa

Abstract:

Instagram is one of the most popular social media platforms in the world. It is used for communication but also for promotion and marketing purposes. The aim of this article is to present Instagram as an effective medium of marketing communication and to point to Instagram as an attractive medium in the marketing policy of companies, especially in promotion and relation with consumers. The article is based on literature studies of marketing, especially those concerned with marketing communication and social media. The author also presents the findings of her own research connected with rating Instagram as an instrument of marketing communication.

Place of publishing:

Wrocław

Publisher:

Wydawnictwo Uniwersytetu Wrocławskiego

Date issued:

2019

Date copyrighted:

2019

Identifier:

ISSN 1733-5779   ISSN 0239-6661

DOI:

10.19195/1733-5779.30.4

Source:

PAd 102060 II

Language:

eng   pol

Relation:

Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne, ISSN 1733-5779. Nr 30 (2019), s. 43-59

Is version of:

Czasopisma Naukowe w Sieci (CNS)

Rights holder:

Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.

Autor opisu:

WR U/PAdbg