Object

PLMET:

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Title:

Ethics and marketing management – Selected Issues  
Etyka a zarządzanie marketingowe – wybrane problemy

Alternative title:

Etika ta marketingove upravlìnnâ : vibranì problemi

Creator:

Winiarski, Marcin

Subject and Keywords:

ethics   marketing management   holistic orientation   promotion   social media  
etyka   zarządzanie marketingowe   orientacja holistyczna   promocja   media społecznościowe   CSR

Description:

Tekst pol., ukr., streszcz. ang.

Abstract:

The aim of the article is the analysis of contemporary theoretical models of marketing and socio-economic factors influencing the marketing decision making consistent with the principles of law and ethics. The author points out that both: the definition of marketing proposed by the American Marketing Association 2007, as well as in the so-called holistic marketing model by Ph. Kotler, are contained clear recommendations indicating the need to respect the law and ethical rules of conduct on the market. In the article also raised was the issue of CRS and voluntary codes of conduct Code of Ethics and institutional arrangements within the framework of the legal system to support the ethical conduct of enterprises. However, according to the author opinion consumers due to modern communication devices and functioning of social media are and will be in the futuremajor factors in forcing decisions in accordance with ethics.

Place of publishing:

L'vìv

Publisher:

L'vìvs'kij nacìnal'nij unìversitet ìmenì Ìvana Franka

Contributor:

Bojko, Andrìj Mihajlovič (1963- ). Red.   Marszał, Maciej (1968- ). Red.

Date issued:

2015

Detailed Type:

czasopisma (wydawnictwa ciągłe)   artykuł

Identifier:

oai:repozytorium.uni.wroc.pl:122454   ISSN 2082-4939

Source:

PAd P 102216 II

Language:

pol   ukr   eng

Relation:

Wrocławsko-Lwowskie Zeszyty Prawnicze, 2015, 6, s. 189-219

Is part of:

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Is version of:

Czasopisma Naukowe w Sieci (CNS)

Rights holder:

Copyright by Vidavnictvo L'vìvs'kogo nacìonalʹnogo unìversitetu ìm. Ìvana Franka

Autor opisu:

WR U/PAdbg