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Alternative title:

Generation Z expectations and needs towards an internal employer branding in the light of the author’s own research

Subject and Keywords:

generation Z   employer branding   internal employer branding   employer brand

Abstract:

Generation Z is currently the youngest group in the labour market. The process of career building by its members is taking place at the same time as development of the internal employer branding activities. The overriding goal of this article is an attempt to distinguish the most significant expectations and needs, which members of the young generation show in terms of creating the employer brand among employees. In order to do this, qualitative research was carried out. It took the form of individual in-depth interviews. Data collected during nine meetings with representatives of the generation Z might be useful guidelines for organizations that decide to employ young people.

Date issued:

2021

Resource Type:

text

Detailed Type:

article

Identifier:

ISSN 0239-6661   ISSN 1733-5779

DOI:

10.19195/1733-5779.38.4

Source:

PAd 102060 II

Language:

pol

Abstract Language :

pol   eng

Access rights:

The use of this material is allowed only with accordance of applicable rules of fair use or other exceptions provided by law, and any broader use requires the permission of the authorized entity

License:

Making materials available on the basis of the agreement with the owner of the property copyrights

Rights holder:

Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o., Wrocław 2021   Copyright by CNS

Autor opisu:

WR U/PAdks