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Alternative title:

Generation Z expectations and needs towards an internal employer branding in the light of the author’s own research

Subject and Keywords:

generation Z   employer branding   internal employer branding   employer brand


Generation Z is currently the youngest group in the labour market. The process of career building by its members is taking place at the same time as development of the internal employer branding activities. The overriding goal of this article is an attempt to distinguish the most significant expectations and needs, which members of the young generation show in terms of creating the employer brand among employees. In order to do this, qualitative research was carried out. It took the form of individual in-depth interviews. Data collected during nine meetings with representatives of the generation Z might be useful guidelines for organizations that decide to employ young people.

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ISSN 0239-6661   ISSN 1733-5779




PAd 102060 II



Abstract Language :

pol   eng

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Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o., Wrocław 2021   Copyright by CNS

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WR U/PAdks