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Legitimate interests as a basis for online data processing

GDPR basis of processing data consen legitimate interests marketing PDPA

There is no doubt that from the point of view of an administrator of data and giving a subject of data full control over their data, the most dangerous premise legalizing processing of personal data is the consent of a person whose data is in question. Along with technological progress and development of automated processing of personal data, and an increase of their complexity, especially online, acquiring consent, which meets the rules stipulated in legal regulations, becomes a more and more difficult task and less practical from the point of view of an administrator of data. Therefore, i.a. in the context of processing of personal data for online marketing purposes, for non-sensitive personal data, it is more and more preferred to use a legally justified premise of an administrator of data as a legal basis for their processing. In the present article the author analyses reasons of low popularity of legally justified goals realized by administrators as a basis for processing of personal data, which we had to deal with in Poland before 25.5.2018, he also comes up with a thesis that legitimate interests, as a basis of processing of personal data, will quickly become more relevant.

journal czasopismo online czasopisma (wydawnictwa ciągłe)

Prawo Mediów Elektronicznych, ISSN 2082-100X. 2018, 3 s. 33-37

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