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Subject and Keywords:

trademark   surname   dead persons’ surname

Abstract:

A dead persons’ surname is frequently such an element which attracts clients and which represents the reputation and quality of a product. This can be very important when a surname becomes part of a brand or company name and trademark. This article presents the method of protecting the surname of a dead person as a trademark on the basis of Polish and European jurisprudence. The main attention was put on the protection of historical and common surnames. This allows the presentation of different ways of protecting a surname in civil law and intellectual property law. This article also presents a de lega ferenda conclusion which postulates changes in the legal protection of surnames as trademarks

Place of publishing:

Wrocław

Publisher:

Wydział Prawa, Administracji i Ekonomii Uniwersytetu Wrocławskiego   Oficyna Prawnicza

Contributor:

Karkut, Daniel. Red.   Mazurkiewicz, Jacek. Red.   Gołaczyński, Jacek. Red.   Turłukowski, Jarosław. Red.

Date issued:

2015

Format:

application/pdf

Identifier:

ISBN 978-83-62832-08-8

Language:

pol

Is part of:

Non omnis moriar

Rights holder:

Copyright by Wydział Prawa, Administracji i Ekonomii Uniwersytetu Wrocławskiego

Autor opisu:

WR U/PAdjm