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Group publication title:

Academic Journal of Modern Philology

Subject and Keywords:

automotive industry   corporate identity   corporate communication   corporate language   corporate style   company-specific terms   customer magazine   translation from German into Polish

Description:

Academic Journal of Modern Philology is a scientific journal oriented towards interdisciplinary studies. AJMP has been included in the register of journals published by The Polish Ministry of Science and Higher Education with 70 points awarded. The journal seeks original articles on linguistics with special focus on comparative studies, anthropological linguistics, science of cognition, social communication and literary studies. Since the founding of the journal in 2012, it has been our goal to foster the development of linguistic studies through an open exchange of ideas, while maintaining the highest standards of academic publishing. Contributions are subject to a double-blind peer reviews for authenticity, ethical issues and usefulness. The reviewing procedure is supervised by the International Advisory Board. The articles are published mainly in English, German, French and Polish. Academic Journal of Modern Philology is an open access journal published annually by the Committee for Philology of the Polish Academy of Sciences, Wrocław Branch and the College for Interdisciplinary Studies, University of Wrocław.

Abstract:

The article addresses the phenomenon of corporate language and the transfer of its semantic-lexical means, such as company-specific technical terms, from German into Polish based on customer communication texts of one automotive company. The concept of corporate language has evolved from normative-practical concepts, such as corporate wording, to linguistically-based models, such as corporate style. A corporate language is a single-language phenomenon, however, in international corporate communication issues of corporate text translation play an important role, and attention must also be paid to the company-specific language style that sets the company apart from competitors in the same industry. A corporate language comes into play especially in the area of external communication. Therefore, this article exemplarily investigates texts in this field, specifically customer magazine texts. It also addresses the links between linguistic style and corporate identity, which must be given linguistic expression in the target texts.

Place of publishing:

Wrocław

Date issued:

2022

Resource Type:

text

Detailed Type:

article

Identifier:

e-ISSN 2353-3218   ISSN 2299-7164

DOI:

10.34616/ajmp.2022.16.3

Language:

ger

Abstract Language :

eng

Access rights:

Attribution, ShareAlike

License:

Creative Commons - Attribution, ShareAlike (CC BY-SA 3.0)   click here to follow the link

Location of original object:

College for Interdisciplinary Studies, University of Wrocław