Object structure

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Title:

Zarządzanie relacjami z klientem w spółkach portfelowych funduszu inwestycyjnego

Alternative title:

Customer relationship management in investment fund portfolio companies

Creator:

Kardela, Magdalena

Subject and Keywords:

transactional marketing ; production concept ; sales concept ; marketing orientation ; relation orientation ; customer value orientation ; integrated customer communication

Abstract:

The purpose of this paper is to present the problems related to customer relationship management in relation to the changes taking place in contemporary economic space. Thus, the analysis is based on the definition of activities undertaken in business strategies, with particular emphasis on the forms of communication aimed at activating buyers. In addition, the development of specific customer relationships that are the basis for the optimization of defined business processes in connection with the requirement for effective cost management within the scope of operating operations, has been highlihgted. That is compatible with the current market trend, which emphasizes the importance of acquiring, processing and updating information about buyer behavior and preferences. Therefore, having knowledge of the customer and managing it, nowadays determines the competitive advantage of the organization.

Place of publishing:

Wrocław

Publisher:

Wydawnictwo Uniwersytetu Wrocławskiego

Contributor:

Kostecka-Jurczyk, Daria. Red. ; Jakubowski, Sebastian. Red.

Date issued:

2017

Identifier:

ISSN 1733-5779 ; ISSN 0239-6661

DOI:

10.19195/1733-5779.20.12

Source:

PAd 102060 II

Language:

pol. ; eng.

Relation:

Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne, ISSN 1733-5779. Nr 20 (2016), s. 175-191

Is version of:

Czasopisma Naukowe w Sieci (CNS)

Rights holder:

© Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o., Wrocław 2016

Autor opisu:

WR U/PAdbg