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The impact of gender on control behavior when purchasing a new type of cheese

Subject and Keywords:

control behavior   organic product   nutrition value   attitude   gender


Od 2013 pt.: Ekonomia - Wroclaw Economic Review


The evidence for a sustainable perspective method is not a relatively small phenomenon in theEU and around the world; and eventually costumers are the last link of supply chains. But manyconsumers do not care about diff erent values of food, they do not pay attention to informationabout food product. The aim of the paper is to investigate eff ect of gender on control behaviorwhen purchasing a new kind of cheese. Data were collected in the Czech Republic using a paperbased questionnaire. Respondents were university students. Diff erences between genders in these variables were tested using ordered probit model. Stata was used for data analysis. Findings are that nutrient value of the products, name of the products, producer, the origin of the product, Internet information are signifi cantly impacted by gender. Namely, female are more considerate ofthe nutrient value of the products they buy, of the name of the products, and producer; they search for desirable information on the labelings, than man. Contrary, man are more considerate of the origin of the product, and of Internet information on the product. The remaining variables werenot signifi cantly infl uenced by gender. Gender variable can be regarded as an indication to explainwhy some consumers have a positive attitude to solving food-related issue. These fi ndings can help to understand the role of gender on consumer behavior, and may be relevant where there is an organic market at the beginning. The study also underlines the importance of eff ective nutritioneducation which should incorporate gender diff erences, it represents a key issue in human healthand is compliant with the WHO as stated that “the increased knowledge and evidence of the impact of gender inequalities on specifi c health problems and health services and of successful responses,and developing tools to promote and expand health sector policies, interventions and programs that systematically address gender concerns

Place of publishing:



Wydawnictwo Uniwersytetu Wrocławskiego

Date issued:


Date copyrighted:



ISSN 2084-4093




pol   eng


Acta Universitatis Wratislaviensis, ISSN 0239-6661 ; no 3823. Ekonomia, ISSN 2084-4093 ; 23/4, s. 207-215

Rights holder:

Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.

Autor opisu:

WR U/PAdjm