Subject and Keywords:
The report presents results of survey research carried out on a representative, national sample of Poles aged 16+. The purpose of the research (carried out in March 2017) was to determine the potential of the image of the city of Wrocław in the context of cultural events of the European Capital of Culture Wrocław 2016. The interviewees were asked in details on how they assess Wrocław as the organizer of ECoC (the issues of recognition and assessment were analyzed). The interviewees were also questioned regarding their reasons to visit Wrocław (including the participation in cultural events as a main motivation to come to the city).