Subject and Keywords:
For over two decades we have been seeing changes in attitudes towards the elderly. There are many reasons for these changes. On the one hand they are caused by demographic change and the growing process of population ageing, and therefore changes in the communities offering various types of activity to senior citizens. On the other, senior citizens present themselves as active, independent, well-groomed, and able to participate fully in society. The picture of senior citizens enclosed within the walls of the house, passive, sick and with no needs is slowly becoming history. Changes in social attitudes toward seniors run from marginalization to acceptance and from passivity to activity. A specific example of such changes are social welfare homes that have transformed from closed institutions into open, democratic institutions offering numerous types of activation. This article is an attempt to show the changes towards senior citizens using the example of social help institutions.