Object structure

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Alternative title:

Consent(s) to receive commercial newsletter via email

Subject and Keywords:

newsletter   commercial information   direct marketing   emailing   telecommunication terminal equipment   consent   personal data processing   legitimate interest pursued by the controller   profiling   electronic communication   Telecommunications Law   GDPR   providing services by electronic means


Do we give one consent or a few separate consents to receive an email newsletter in accordance with the applicable law? Do we express it/them in an explicit way or in an implied manner? Subscribing to the newsletter, what exactly do we agree to? On what basis do different recipients receive different content from the same sender? Are consents from consumers usually collected in accordance with the applicable law? The aim of this article is to indicate what consents should entrepreneurs collect if they want to send their newsletters to consumers and how should they collect them legally, bearing in mind the fact that they often profile their subscribers. In fact, many of them send the newsletter contrary to legal regulations of which the recipients are usually unaware of. The author discusses the most important issues related to the lawful sending of an email newsletter with commercial information in the light of provisions in regard to providing services by electronic means, telecommunications law and personal data protection.

Date issued:


Resource Type:


Detailed Type:

journal   czasopismo online   czasopisma (wydawnictwa ciągłe)


ISSN 2082-100X




Prawo Mediów Elektronicznych, ISSN 2082-100X. 2018, 2 s. 28-35

Access rights:

The use of this material is allowed only with accordance of applicable rules of fair use or other exceptions provided by law, and any broader use requires the permission of the authorized entity


Making materials available on the basis of the agreement with the owner of the property copyrights

Rights holder:

Copyright by Wydział Prawa, Administracji i Ekonomii Uniwersytetu Wrocławskiego

Autor opisu:

WR U/PAdal