Object's details: Lifestyle segmentation of Czech food shoppers

Description

• PLMET:
  
  http://confluence.man.poznan.pl/community/display/FBCMETGUIDE
• Title:
  
  
  Lifestyle segmentation of Czech food shoppers
• Group publication title:
  
  
  Ekonomia – Wroclaw Economic Review. 2019, 25/2
• Creator:
  
  
  Hrubá, Renata
  
• Subject and Keywords:
  
  
  consumer behavior
   ;
  consumer segmentation
   ;
  food-related lifestyle
• Description:
  
  Od 2013: Ekonomia – Wroclaw Economic Review
• Abstract:
  
  
  Market segmentation is useful in developing the profiles of consumer segments in order to better understand their behavior. The most commonly-used approaches are applied — a food-related lifestyle (FRL) and the theory of planned behavior. Data from a 2015 nationwide Czech food consumer survey (n = 331) of young students were used in a factor analysis to identify sustainability-oriented variables, health-oriented variables as well as social and ethics-oriented variables. These factor scores were used to identify student segments; this was done by means of multilevel latent class cluster analyses. Developing students segments and finding the differences was based on the FRL concept. It can be pointed out that segmentation based on FRL gives good results when dividing consumers into groups, but this has only been verified among young people.
• Place of publishing:
  
  
  Wrocław
• Publisher:
  
  
  Wydawnictwo Uniwersytetu Wrocławskiego
• Contributor:
  
  
  Machaj, Mateusz
  :
  Redaktor,
• Date issued:
  
  2019
• Resource Type:
  
  
  text
   ;
  
  
  tekst
• Detailed Type:
  
  
  article
   ;
  
  
  artykuł
• Identifier:
  
  oai:repozytorium.uni.wroc.pl:136453  ; https://doi.org/10.19195/2084-4093.25.2.4  ;
  ISSN 0239-6661
   ;
  ISSN 2084-4093
• Language:
  
  eng
• Abstract Language :
  
  eng
• Relation:
  
  
  Acta Universitatis Wratislaviensis, 0239-6661, No 3941
• WUL Catalog:
  
  
  https://katalog.bu.uni.wroc.pl/lib/item?id=chamo:109884
• Is version of:
  
  
  Czasopisma Naukowe w Sieci
• Access rights:
  
  
  The use of this material is allowed only with accordance of applicable rules of fair use or other exceptions provided by law, and any broader use requires the permission of the authorized entity
   ;
  
  
  Korzystanie z tego materiału jest możliwe zgodnie z właściwymi przepisami o dozwolonym użytku lub innych wyjątkach przewidzianych w przepisach prawa, a korzystanie w szerszym zakresie wymaga uzyskania zgody uprawnionego
• License:
  
  
  Making materials available on the basis of the agreement with the owner of the property copyrights
   ;
  
  
  Udostępnianie na podstawie umowy z właścicielem majątkowych praw autorskich
• Rights holder:
  
  Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o., Wrocław 2019
   ;
  Copyright by CNS
• Location of original object:
  
  
  Biblioteka Wydziału Prawa, Administracji i Ekonomii
• Autor opisu:
  
  WR U/PAdks

Object is located in the collections:

Additional information

• Creation date: 2023-02-14
• Last modification date: 2024-04-24
• Content object's number of views: 64
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   ;
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• Download IIIF manifest:
  https://repozytorium.uni.wroc.pl/iiif-manifest/manifest/136453/PDF.json