{"metadata":[{"label":{"en":["Resource Title"],"pl":["Tytuł źródłowy"]},"value":{"pl":["Acta Universitatis Wratislaviensis. Ekonomia"]}},{"label":{"en":["Date issued"],"pl":["Data wydania"]},"value":{"en":["2010"],"pl":["2010"],"universal":["2010"]}},{"label":{"en":["Volume"],"pl":["Tom/Rocznik"]},"value":{"en":["18"],"pl":["18"],"universal":["18"]}},{"label":{"en":["Related Identifier Type"],"pl":["Typ identyfikatora"]},"value":{"en":["ISSN-L"],"pl":["ISSN-L"],"universal":["ISSN-L"]}},{"label":{"en":["Related Identifier"],"pl":["Powiązany identyfikator"]},"value":{"en":["ISSN-L: 2084-4093"],"pl":["ISSN-L: 2084-4093"],"universal":["ISSN-L: 2084-4093"]}},{"label":{"en":["Resource Type"],"pl":["Typ zasobu źródłowego"]},"value":{"pl":["Czasopismo"]}},{"label":{"en":["Date copyrighted"],"pl":["Data zastrzeżenia praw autorskich"]},"value":{"en":["2010"],"pl":["2010"],"universal":["2010"]}},{"label":{"en":["Abstract"],"pl":["Abstrakt"]},"value":{"en":["The importance of advertising in today\u2019s economy tends to increase. This fact is mainly caused by the development of technology, wider range of products offered in the market as well as, to a considerable extent, by the market internalization. The aforementioned factors become the reasons for more severe competition and at the same time make the businessmen find new, more effective methods of promotion. It may lead to reaching for dangerous, from the point of view of the competitive markets and their members, ways of persuasion. That is why it is so important to establish (and effectively exercise) certain laws which would limit (minimalize) the use of such undesirable practices. This paper presents an analysis of the regulation existing in the Polish law and concerning the previously mentioned problems, which is known as the Unfair Competition Act. Certain examples of unfair competition in advertising are characterised in this paper in reference to the content of the act, especially to the works of doctrine and judicature, and because of that it is possible to define legal limitations of the advertising"]}},{"label":{"en":["Affiliation"],"pl":["Afiliacja"]},"value":{"pl":["Więckowski, Kamil : Uniwersytet Wrocławski"]}},{"label":{"en":["Autor opisu"],"pl":["Autor opisu"]},"value":{"en":["WR U/PAdjm"],"pl":["WR U/PAdjm"],"universal":["WR U/PAdjm"]}},{"label":{"en":["Alternative title"],"pl":["Tytuł odmienny"]},"value":{"en":["Legal limitations of advertising in the view of the Unfair Competition Act"]}},{"label":{"en":["Role"],"pl":["Rola"]},"value":{"pl":["Olszewski, Leon : Redaktor"]}},{"label":{"en":["License"],"pl":["Licencja"]},"value":{"en":["Making materials available on the basis of the agreement with the owner of the property copyrights"],"pl":["Udostępnianie na podstawie umowy z właścicielem majątkowych praw autorskich"]}},{"label":{"en":["Access rights"],"pl":["Prawa dostępu"]},"value":{"en":["The use of this material is allowed only with accordance of applicable rules of fair use or other exceptions provided by law, and any broader use requires the permission of the authorized entity"],"pl":["Korzystanie z tego materiału jest możliwe zgodnie z właściwymi przepisami o dozwolonym użytku lub innych wyjątkach przewidzianych w przepisach prawa, a korzystanie w szerszym zakresie wymaga uzyskania zgody uprawnionego"]}},{"label":{"en":["Detailed Type"],"pl":["Szczegółowy typ zasobu"]},"value":{"en":["article"],"pl":["artykuł"]}},{"label":{"en":["Abstract Language "],"pl":["Język streszczenia"]},"value":{"en":["eng"],"pl":["eng"],"universal":["eng"]}},{"label":{"en":["Location of original object"],"pl":["Lokalizacja oryginału"]},"value":{"pl":["Biblioteka Wydziału Prawa, Administracji i Ekonomii"]}},{"label":{"en":["Place of publishing"],"pl":["Miejsce wydania"]},"value":{"en":["Wrocław"],"pl":["Wrocław"],"universal":["Wrocław"]}},{"label":{"en":["PLMET"],"pl":["PLMET"]},"value":{"en":["https://docs.psnc.pl/spaces/FBCMETGUIDE/overview"],"pl":["https://docs.psnc.pl/spaces/FBCMETGUIDE/overview"],"universal":["https://docs.psnc.pl/spaces/FBCMETGUIDE/overview"]}},{"label":{"en":["Resource Type"],"pl":["Typ zasobu"]},"value":{"en":["text"],"pl":["tekst"]}},{"label":{"en":["Contributor"],"pl":["Współtwórca"]},"value":{"pl":["Olszewski, Leon"]}},{"label":{"en":["Rights holder"],"pl":["Właściciel praw"]},"value":{"en":["Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o."],"pl":["Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o."],"universal":["Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o."]}},{"label":{"en":["Relation"],"pl":["Powiązanie"]},"value":{}},{"label":{"en":["Language"],"pl":["Język"]},"value":{"en":["pol"],"pl":["pol"],"universal":["pol"]}},{"label":{"en":["Identifier"],"pl":["Identyfikator"]},"value":{}},{"label":{"en":["Title"],"pl":["Tytuł"]},"value":{"pl":["Prawne granice reklamy w świetle ustawy o zwalczaniu nieuczciwej konkurencji"]}},{"label":{"en":["LastPage"],"pl":["Ostatnia strona"]},"value":{"en":["339"],"pl":["339"],"universal":["339"]}},{"label":{"en":["First Page"],"pl":["Pierwsza strona"]},"value":{"en":["323"],"pl":["323"],"universal":["323"]}},{"label":{"en":["Publisher"],"pl":["Wydawca"]},"value":{"en":["Wydawnictwo Uniwersytetu Wrocławskiego"],"pl":["Wydawnictwo Uniwersytetu Wrocławskiego"],"universal":["Wydawnictwo Uniwersytetu Wrocławskiego"]}},{"label":{"en":["Description"],"pl":["Opis"]},"value":{"pl":["Tytuł zeszytu: Transformacje systemu gospodarczego : (prace poświęcone pamięci Profesora Tomasza Afeltowicza)"]}},{"label":{"en":["Subject and Keywords"],"pl":["Temat i słowa kluczowe"]},"value":{"en":["advertising","forbidden and unfair advertising","act of unfair competition","misleading advertising","product placement"],"pl":["reklama","zakazana reklama","nieuczciwa reklama","nieuczciwa konkurencja","reklama wprowadzająca w błąd","lokowanie produktu"]}},{"label":{"en":[" Is version of"],"pl":["Jest wersją"]},"value":{"en":["https://czasopisma.uwr.edu.pl/ekon/article/view/8333"],"pl":["https://czasopisma.uwr.edu.pl/ekon/article/view/8333"],"universal":["https://czasopisma.uwr.edu.pl/ekon/article/view/8333"]}},{"label":{"en":["Creator"],"pl":["Twórca"]},"value":{"pl":["Więckowski, Kamil"]}}],"id":"https://repozytorium.uni.wroc.pl/manifest","label":{"pl":["Prawne granice reklamy w świetle ustawy o zwalczaniu nieuczciwej 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