{"metadata":[{"label":{"en":["First Page"],"pl":["Pierwsza strona"]},"value":{"en":["63"],"pl":["63"],"universal":["63"]}},{"label":{"en":["LastPage"],"pl":["Ostatnia strona"]},"value":{"en":["82"],"pl":["82"],"universal":["82"]}},{"label":{"en":["Title"],"pl":["Tytuł"]},"value":{"pl":["Ocena skuteczności komunikacji marketingowej w social media na przykładzie eventu WAICHL"]}},{"label":{"en":["Creator"],"pl":["Twórca"]},"value":{"pl":["Siwik, Magdalena"]}},{"label":{"en":["Has version"],"pl":["Ma wersję"]},"value":{"en":["https://czasopisma.uwr.edu.pl/ekon"],"pl":["https://czasopisma.uwr.edu.pl/ekon"],"universal":["https://czasopisma.uwr.edu.pl/ekon"]}},{"label":{"en":["Related Identifier"],"pl":["Powiązany identyfikator"]},"value":{"en":["ISSN-L: 2084-4093"],"pl":["ISSN-L: 2084-4093"],"universal":["ISSN-L: 2084-4093"]}},{"label":{"en":["Related Identifier Type"],"pl":["Typ identyfikatora"]},"value":{"en":["ISSN-L"],"pl":["ISSN-L"],"universal":["ISSN-L"]}},{"label":{"en":["Volume"],"pl":["Tom/Rocznik"]},"value":{"en":["26"],"pl":["26"],"universal":["26"]}},{"label":{"en":["Issue"],"pl":["Numer"]},"value":{"en":["4"],"pl":["4"],"universal":["4"]}},{"label":{"en":["Resource Type"],"pl":["Typ zasobu"]},"value":{"en":["text"],"pl":["tekst"]}},{"label":{"en":["Identifier"],"pl":["Identyfikator"]},"value":{}},{"label":{"en":[" Is version of"],"pl":["Jest wersją"]},"value":{"en":["https://czasopisma.uwr.edu.pl/ekon/article/view/12442"],"pl":["https://czasopisma.uwr.edu.pl/ekon/article/view/12442"],"universal":["https://czasopisma.uwr.edu.pl/ekon/article/view/12442"]}},{"label":{"en":["Subject and Keywords"],"pl":["Temat i słowa kluczowe"]},"value":{"en":["marketing communication","internet marketing","social media"]}},{"label":{"en":["Description"],"pl":["Opis"]},"value":{"en":["Od 2013: Ekonomia \u2013 Wroclaw Economic Review"],"pl":["Od 2013: Ekonomia \u2013 Wroclaw Economic Review"],"universal":["Od 2013: Ekonomia \u2013 Wroclaw Economic Review"]}},{"label":{"en":["Publisher"],"pl":["Wydawca"]},"value":{"pl":["Wydawnictwo Uniwersytetu Wrocławskiego"]}},{"label":{"en":["Contributor"],"pl":["Współtwórca"]},"value":{"pl":["Nowak, Wioletta","Szalonka, Katarzyna"]}},{"label":{"en":["Location of original object"],"pl":["Lokalizacja oryginału"]},"value":{"pl":["Biblioteka Wydziału Prawa, Administracji i Ekonomii"]}},{"label":{"en":["PLMET"],"pl":["PLMET"]},"value":{"en":["https://docs.psnc.pl/spaces/FBCMETGUIDE/overview"],"pl":["https://docs.psnc.pl/spaces/FBCMETGUIDE/overview"],"universal":["https://docs.psnc.pl/spaces/FBCMETGUIDE/overview"]}},{"label":{"en":["Group publication title"],"pl":["Tytuł publikacji grupowej"]},"value":{"pl":["Ekonomia \u2013 Wroclaw Economic Review. 2020, 26/4"]}},{"label":{"en":["Language"],"pl":["Język"]},"value":{"en":["pol"],"pl":["pol"],"universal":["pol"]}},{"label":{"en":["Rights holder"],"pl":["Właściciel praw"]},"value":{"en":["Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.","Copyright by CNS"],"pl":["Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.","Copyright by CNS"],"universal":["Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.","Copyright by CNS"]}},{"label":{"en":["Relation"],"pl":["Powiązanie"]},"value":{}},{"label":{"en":["Place of publishing"],"pl":["Miejsce wydania"]},"value":{"pl":["Wrocław"]}},{"label":{"en":["Abstract Language "],"pl":["Język streszczenia"]},"value":{"en":["eng"],"pl":["eng"],"universal":["eng"]}},{"label":{"en":["Detailed Type"],"pl":["Szczegółowy typ zasobu"]},"value":{"en":["article"],"pl":["artykuł"]}},{"label":{"en":["Autor opisu"],"pl":["Autor opisu"]},"value":{"en":["WR U/PAdks"],"pl":["WR U/PAdks"],"universal":["WR U/PAdks"]}},{"label":{"en":["Access rights"],"pl":["Prawa dostępu"]},"value":{"en":["The use of this material is allowed only with accordance of applicable rules of fair use or other exceptions provided by law, and any broader use requires the permission of the authorized entity"],"pl":["Korzystanie z tego materiału jest możliwe zgodnie z właściwymi przepisami o dozwolonym użytku lub innych wyjątkach przewidzianych w przepisach prawa, a korzystanie w szerszym zakresie wymaga uzyskania zgody uprawnionego"]}},{"label":{"en":["License"],"pl":["Licencja"]},"value":{"en":["Making materials available on the basis of the agreement with the owner of the property copyrights"],"pl":["Udostępnianie na podstawie umowy z właścicielem majątkowych praw autorskich"]}},{"label":{"en":["Abstract"],"pl":["Abstrakt"]},"value":{"en":["Internet marketing is becoming more and more popular nowadays, with entrepreneurs increasingly deciding to conduct marketing communication using this medium. The most frequently used tool is social media. Internet marketing creates many opportunities, allowing for the reduction of advertising costs and reaching a much larger number of recipients than traditional advertising. The main purpose of this article is to present the opportunities created by social media both in the context of general promotion and in relation to promoting ascientific event, which is the Wroclaw Annual International Conference on Health and Lifestyle (WAICHL). The article was based on one\u2019s own research, for which it was necessary to plan and conduct communication on social media and analyze the results of the promotion, using the tools offered by Facebook and Instagram, as well as using the Google Analytics platform. The research was based on statistical data on the reactions and behavior of the recipients of the published content. The entire process of creating amarketing communication strategy was presented, and results of activities carried out were summarized, assessing whether social media is an appropriate advertising tool."]}},{"label":{"en":["Role"],"pl":["Rola"]},"value":{"pl":["Nowak, Wioletta : Redaktor","Szalonka, Katarzyna : Redaktor"]}},{"label":{"en":["Alternative title"],"pl":["Tytuł odmienny"]},"value":{"en":["Assessment of the effectiveness of marketing communication in social media on the example of the WAICHL event"]}},{"label":{"en":["Resource Title"],"pl":["Tytuł źródłowy"]},"value":{"pl":["Acta Universitatis Wratislaviensis. Ekonomia"]}},{"label":{"en":["Date issued"],"pl":["Data wydania"]},"value":{"en":["2020"],"pl":["2020"],"universal":["2020"]}},{"label":{"en":["Resource Type"],"pl":["Typ zasobu źródłowego"]},"value":{"pl":["Czasopismo"]}}],"id":"https://repozytorium.uni.wroc.pl/manifest","label":{"pl":["Ocena skuteczności komunikacji marketingowej w social media na przykładzie eventu WAICHL"]},"type":"Manifest","@context":"http://iiif.io/api/presentation/3/context.json","items":[{"width":1600,"id":"https://repozytorium.uni.wroc.pl/canvas/page1","label":{"@none":["PDF/05_M_Siwik_Ocena_skutecznosci_komunikacji_marketingowej.pdf"]},"type":"Canvas","items":[{"id":"https://repozytorium.uni.wroc.pl/annotation/page1","type":"AnnotationPage","items":[{"motivation":"painting","id":"https://repozytorium.uni.wroc.pl/annotation/page1/1","type":"Annotation","body":{"format":"application/pdf","id":"https://repozytorium.uni.wroc.pl/Content/136872/PDF/05_M_Siwik_Ocena_skutecznosci_komunikacji_marketingowej.pdf","label":{"@none":["PDF/05_M_Siwik_Ocena_skutecznosci_komunikacji_marketingowej.pdf"]},"type":"Text"},"target":"https://repozytorium.uni.wroc.pl/annotation/page1"}]}],"height":1200}]}