{"metadata":[{"label":{"en":["Access rights"],"pl":["Prawa dostępu"]},"value":{"en":["The use of this material is allowed only with accordance of applicable rules of fair use or other exceptions provided by law, and any broader use requires the permission of the authorized entity"],"pl":["Korzystanie z tego materiału jest możliwe zgodnie z właściwymi przepisami o dozwolonym użytku lub innych wyjątkach przewidzianych w przepisach prawa, a korzystanie w szerszym zakresie wymaga uzyskania zgody uprawnionego"]}},{"label":{"en":["License"],"pl":["Licencja"]},"value":{"en":["Making materials available on the basis of the agreement with the owner of the property copyrights"],"pl":["Udostępnianie na podstawie umowy z właścicielem majątkowych praw autorskich"]}},{"label":{"en":["Affiliation"],"pl":["Afiliacja"]},"value":{"pl":["Winiarski, Marcin : Uniwersytet Wrocławski"]}},{"label":{"en":["Autor opisu"],"pl":["Autor opisu"]},"value":{"uk":["WR U/PAdbg"],"en":["WR U/PAdbg"],"pl":["WR U/PAdbg"],"universal":["WR U/PAdbg"]}},{"label":{"en":["Abstract Language "],"pl":["Język streszczenia"]},"value":{"uk":["eng"],"en":["eng"],"pl":["eng"],"universal":["eng"]}},{"label":{"en":["Detailed Type"],"pl":["Szczegółowy typ zasobu"]},"value":{"en":["article"],"pl":["artykuł"]}},{"label":{"en":["PLMET"],"pl":["PLMET"]},"value":{"uk":["https://docs.psnc.pl/spaces/FBCMETGUIDE/overview"],"en":["https://docs.psnc.pl/spaces/FBCMETGUIDE/overview"],"pl":["https://docs.psnc.pl/spaces/FBCMETGUIDE/overview"],"universal":["https://docs.psnc.pl/spaces/FBCMETGUIDE/overview"]}},{"label":{"en":["Place of publishing"],"pl":["Miejsce wydania"]},"value":{"uk":["L'vìv"],"en":["L'vìv"],"pl":["L'vìv"],"universal":["L'vìv"]}},{"label":{"en":["Identifier"],"pl":["Identyfikator"]},"value":{}},{"label":{"en":["Source"],"pl":["Źródło"]},"value":{"uk":["PAd P 102216 II"],"en":["PAd P 102216 II"],"pl":["PAd P 102216 II"],"universal":["PAd P 102216 II"]}},{"label":{"en":["Language"],"pl":["Język"]},"value":{"uk":["pol","ukr"],"en":["pol","ukr"],"pl":["pol","ukr"],"universal":["pol","ukr"]}},{"label":{"en":["Rights holder"],"pl":["Właściciel praw"]},"value":{"uk":["Copyright by Vidavnictvo L'vìvs'kogo nacìonalʹnogo unìversitetu ìm. Ìvana Franka"],"en":["Copyright by Vidavnictvo L'vìvs'kogo nacìonalʹnogo unìversitetu ìm. Ìvana Franka"],"pl":["Copyright by Vidavnictvo L'vìvs'kogo nacìonalʹnogo unìversitetu ìm. Ìvana Franka"],"universal":["Copyright by Vidavnictvo L'vìvs'kogo nacìonalʹnogo unìversitetu ìm. Ìvana Franka"]}},{"label":{"en":["Creator"],"pl":["Twórca"]},"value":{"pl":["Winiarski, Marcin"]}},{"label":{"en":[" Is version of"],"pl":["Jest wersją"]},"value":{"uk":["https://wuwr.pl/wlzp/article/view/8737"],"en":["https://wuwr.pl/wlzp/article/view/8737"],"pl":["https://wuwr.pl/wlzp/article/view/8737"],"universal":["https://wuwr.pl/wlzp/article/view/8737"]}},{"label":{"en":["Subject and Keywords"],"pl":["Temat i słowa kluczowe"]},"value":{"en":["ethics","marketing management","holistic orientation","promotion","social media"],"pl":["etyka","zarządzanie marketingowe","orientacja holistyczna","promocja","media społecznościowe","CSR"]}},{"label":{"en":["Description"],"pl":["Opis"]},"value":{"pl":["Tekst w języku polskim i ukraińskim. Streszczenie w języku  angielskim."]}},{"label":{"en":["Publisher"],"pl":["Wydawca"]},"value":{"uk":["L'vìvs'kij nacìnal'nij unìversitet ìmenì Ìvana Franka"],"en":["L'vìvs'kij nacìnal'nij unìversitet ìmenì Ìvana Franka"],"pl":["L'vìvs'kij nacìnal'nij unìversitet ìmenì Ìvana Franka"],"universal":["L'vìvs'kij nacìnal'nij unìversitet ìmenì Ìvana Franka"]}},{"label":{"en":["Contributor"],"pl":["Współtwórca"]},"value":{"pl":["Bojko, Andrìj Mihajlovič","Marszał, Maciej"]}},{"label":{"en":["Resource Type"],"pl":["Typ zasobu"]},"value":{"en":["text"],"pl":["tekst"]}},{"label":{"en":["Resource Type"],"pl":["Typ zasobu źródłowego"]},"value":{"pl":["Czasopismo"]}},{"label":{"en":["Related Identifier"],"pl":["Powiązany identyfikator"]},"value":{"uk":["ISSN 2082-4939"],"en":["ISSN 2082-4939"],"pl":["ISSN 2082-4939"],"universal":["ISSN 2082-4939"]}},{"label":{"en":["Related Identifier Type"],"pl":["Typ identyfikatora"]},"value":{"uk":["ISSN"],"en":["ISSN"],"pl":["ISSN"],"universal":["ISSN"]}},{"label":{"en":["Volume"],"pl":["Tom/Rocznik"]},"value":{"uk":["2015"],"en":["2015"],"pl":["2015"],"universal":["2015"]}},{"label":{"en":["Issue"],"pl":["Numer"]},"value":{"uk":["6"],"en":["6"],"pl":["6"],"universal":["6"]}},{"label":{"en":["First Page"],"pl":["Pierwsza strona"]},"value":{"uk":["189"],"en":["189"],"pl":["189"],"universal":["189"]}},{"label":{"en":["LastPage"],"pl":["Ostatnia strona"]},"value":{"uk":["219"],"en":["219"],"pl":["219"],"universal":["219"]}},{"label":{"en":["Title"],"pl":["Tytuł"]},"value":{"pl":["Etyka a zarządzanie marketingowe \u2013 wybrane problemy"]}},{"label":{"en":["Resource Title"],"pl":["Tytuł źródłowy"]},"value":{"pl":["Wrocławsko-Lwowskie Zeszyty Prawnicze"]}},{"label":{"en":["Date issued"],"pl":["Data wydania"]},"value":{"uk":["2015"],"en":["2015"],"pl":["2015"],"universal":["2015"]}},{"label":{"en":["Role"],"pl":["Rola"]},"value":{"pl":["Bojko, Andrìj Mihajlovič : Redaktor","Marszał, Maciej : Redaktor"]}},{"label":{"en":["Alternative title"],"pl":["Tytuł odmienny"]},"value":{"uk":["Etika ta marketingove upravlìnnâ : vibranì problemi"],"en":["Ethics and marketing management \u2013 Selected Issues"]}},{"label":{"en":["Institution"],"pl":["Instytucja"]},"value":{"pl":["Uniwersytet Wrocławski. Wydział Prawa, Administracji i Ekonomii. Koło Naukowe Prawa Finansowego","Lʹvìvsʹkij nacìonalʹnij unìversitet ìm. Ìvana Franka. Ûridičnij fakulʹtet"]}},{"label":{"en":["Abstract"],"pl":["Abstrakt"]},"value":{"en":["The aim of the article is the analysis of contemporary theoretical models of marketing and socio-economic factors influencing the marketing decision making consistent with the principles of law and ethics. The author points out that both: the definition of marketing proposed by the American Marketing Association 2007, as well as in the so-called holistic marketing model by Ph. Kotler, are contained clear recommendations indicating the need to respect the law and ethical rules of conduct on the market. In the article also raised was the issue of CRS and voluntary codes of conduct Code of Ethics and institutional arrangements within the framework of the legal system to support the ethical conduct of enterprises. However, according to the author opinion consumers due to modern communication devices and functioning of social media are and will be in the futuremajor factors in forcing decisions in accordance with ethics."]}}],"id":"https://repozytorium.uni.wroc.pl/manifest","label":{"pl":["Etyka a zarządzanie marketingowe \u2013 wybrane problemy"]},"type":"Manifest","@context":"http://iiif.io/api/presentation/3/context.json","items":[{"width":1600,"id":"https://repozytorium.uni.wroc.pl/canvas/page1","label":{"@none":["PDF/10_Winiarski_M_Etyka_a_zarzadzanie_marketingowe_wybrane_problemy.pdf"]},"type":"Canvas","items":[{"id":"https://repozytorium.uni.wroc.pl/annotation/page1","type":"AnnotationPage","items":[{"motivation":"painting","id":"https://repozytorium.uni.wroc.pl/annotation/page1/1","type":"Annotation","body":{"format":"application/pdf","id":"https://repozytorium.uni.wroc.pl/Content/122454/PDF/10_Winiarski_M_Etyka_a_zarzadzanie_marketingowe_wybrane_problemy.pdf","label":{"@none":["PDF/10_Winiarski_M_Etyka_a_zarzadzanie_marketingowe_wybrane_problemy.pdf"]},"type":"Text"},"target":"https://repozytorium.uni.wroc.pl/annotation/page1"}]}],"height":1200}]}