Object's details: Internal Communication and the Efficiency of Enterprises. The Employee Perception of the COVID-19 Pandemic Technological Transformation

Description

• PLMET:
  
  http://confluence.man.poznan.pl/community/display/FBCMETGUIDE
• Title:
  
  
  Internal Communication and the Efficiency of Enterprises. The Employee Perception of the COVID-19 Pandemic Technological Transformation
• Group publication title:
  
  
  Academic Journal of Modern Philology
• Creator:
  
  
  Rachut, Konrad
  
• Subject and Keywords:
  
  
  internal communication
   ;
  enterprises
   ;
  the Covid-19 pandemic
   ;
  technological revolution
   ;
  traditional and digital communication channels
• Abstract:
  
  
  In this paper, the author traces the causal relationship between the COVID-19 pandemic and the changes that have gradually been introduced in organisational internal communication since 2019. To make this possible, he briefly presents the relevant notions: the stakeholder approach, internal marketing and business communication model based on efficient business communication standards. All of them are designed to underscore that internal communication in an enterprise is not just a necessity but a competitive asset in itself, being recognised and applied by practitioners. The COVID-19 pandemic has explicitly shown that while organisations could not follow the guidelines offline, they were forced to make up for it online. Accordingly, the idea is confronted with the statistical data collected by three recognised institutions (Eurofound, Eurostat and Gallagher Communication). They examined six parameters in total, which can be encompassed under the umbrella of printed and digital communication streams. Although the modalities involved both traditional and innovative approaches, the latter category seems to have gained a significant advantage, proving its effectiveness.
• Place of publishing:
  
  Wrocław
• Date issued:
  
  2024
• Resource Type:
  
  
  text
   ;
  
  
  tekst
• Detailed Type:
  
  
  article
   ;
  
  
  artykuł
• Identifier:
  
  oai:repozytorium.uni.wroc.pl:141521  ; https://doi.org/10.34616/ajmp.2024.22.21  ;
  e-ISSN 2353-3218
   ;
  ISSN 2299-7164
• Language:
  
  eng
• Abstract Language :
  
  eng
• Access rights:
  
  
  Attribution, ShareAlike
   ;
  
  
  Uznanie autorstwa, Na tych samych warunkach
• License:
  
  
  Creative Commons - Attribution, ShareAlike (CC BY-SA 3.0)
   ; https://creativecommons.org/licenses/by-sa/3.0/pl/deed.en  ;
  
  
  Creative Commons - Uznanie autorstwa, Na tych samych warunkach (CC BY-SA 3.0)
   ; https://creativecommons.org/licenses/by-sa/3.0/pl/deed.pl
• Location of original object:
  
  
  College for Interdisciplinary Studies, University of Wrocław
   ;
  
  
  Kolegium Międzydziedzinowych Studiów Indywidualnych, Uniwersytet Wrocławski
• Autor opisu:
  
  
  MPi

Object is located in the collections:

Additional information

• Creation date: 2024-12-18
• Last modification date: 2024-12-18
• Content object's number of views: 5
• You could also download the object's description in these formats:
  RDF
   ;
  OAI-PMH
• Download IIIF manifest:
  https://repozytorium.uni.wroc.pl/iiif-manifest/manifest/141521/PDF.json