Object's details: The Intricacies of (Debatable) Humour in Advertising: A Cross-Cultural Standpoint

Description

• PLMET:
  
  http://confluence.man.poznan.pl/community/display/FBCMETGUIDE
• Title:
  
  
  The Intricacies of (Debatable) Humour in Advertising: A Cross-Cultural Standpoint
• Group publication title:
  
  
  Academic Journal of Modern Philology
• Creator:
  
  
  Stwora, Anna
• Subject and Keywords:
  
  
  humour studies
   ;
  Cultural Linguistics
   ;
  advertising discourse
   ;
  cross-cultural studies
• Description:
  
  
  Academic Journal of Modern Philology is a scientific journal oriented towards interdisciplinary studies. AJMP has been included in the register of journals published by The Polish Ministry of Science and Higher Education with 70 points awarded. The journal seeks original articles on linguistics with special focus on comparative studies, anthropological linguistics, science of cognition, social communication and literary studies. Since the founding of the journal in 2012, it has been our goal to foster the development of linguistic studies through an open exchange of ideas, while maintaining the highest standards of academic publishing. Contributions are subject to a double-blind peer reviews for authenticity, ethical issues and usefulness. The reviewing procedure is supervised by the International Advisory Board. The articles are published mainly in English, German, French and Polish. Academic Journal of Modern Philology is an open access journal published annually by the Committee for Philology of the Polish Academy of Sciences, Wrocław Branch and the College for Interdisciplinary Studies, University of Wrocław.
   ;
  
  
  Academic Journal of Modern Philology jest czasopismem naukowym wydawanym co roku przez Komisję Nauk Filologicznych Polskiej Akademii Nauk, oddział we Wrocławiu oraz Kolegium Międzydziedzinowych Studiów Indywidualnych, Uniwersytet Wrocławski. Czasopismo znajduje się na liście czasopism punktowanych Ministerstwa Nauki i Szkolnictwa Wyższego (liczba przyznanych punktów: 70). Artykuły publikowane w AJMP poruszają tematykę związaną głównie z dziedziną nauk humanistycznych i społecznych obejmując obszary dyscyplin takich jak: językoznawstwo ogólne, historyczne, antropologiczne, literaturoznawstwo czy studia porównawcze. Każdy artykuł poddawany jest recenzji przez dwóch recenzentów. Recenzja przebiega anonimowo, tj. recenzenci nie znają tożsamości autora, natomiast autor nie zna tożsamości recenzenta. Artykuły publikowane są głównie w językach: angielskim, niemieckim, francuskim oraz polskim.
• Abstract:
  
  
  Given the marked presence of humour in many areas of thought and language, as well as in people’s social, emotional,and aesthetic experiences, it comes as no surprise that humour studies are considered an interesting interdisciplineworth studying. This paper is, therefore, an attempt at joining three academic fields, namely advertising discourse,Cultural Linguistics, and humour studies. The author will enquire into the operation of (debatable) humour appliedin multimodal advertising discourse. She will make the cultural aspect the focus of attention in order to highlight therole of cross-cultural differences in the perception of humour. Based on her previous studies (Stwora 2020a, 2020b)on attitudinal responses to controversial humorous ads in English, she will join in an exploratory discussion with aview to showing the ways in which ad reception may be influenced by the culture-specific force of humour. Workingtowards a more comprehensive outlook on humour in use in the context of advertising discourse, the present paperwill start with a few words on humour in general and on debatable humour in ads. Then, the cultural side of humourwill be discussed. Finally, the author will discuss her research from the cultural standpoint.
• Place of publishing:
  
  Wrocław
• Date issued:
  
  2022
• Resource Type:
  
  
  text
   ;
  
  
  tekst
• Detailed Type:
  
  
  article
   ;
  
  
  artykuł
• Identifier:
  
  oai:repozytorium.uni.wroc.pl:136135  ; https://doi.org/10.34616/ajmp.2022.18.13  ;
  e-ISSN 2353-3218
   ;
  ISSN 2299-7164
• Language:
  
  eng
• Abstract Language :
  
  eng
• Access rights:
  
  
  Attribution, ShareAlike
   ;
  
  
  Uznanie autorstwa, Na tych samych warunkach
• License:
  
  
  Creative Commons - Attribution, ShareAlike (CC BY-SA 3.0)
   ; https://creativecommons.org/licenses/by-sa/3.0/pl/deed.en  ;
  
  
  Creative Commons - Uznanie autorstwa, Na tych samych warunkach (CC BY-SA 3.0)
   ; https://creativecommons.org/licenses/by-sa/3.0/pl/deed.pl
• Location of original object:
  
  
  College for Interdisciplinary Studies, University of Wrocław
   ;
  
  
  Kolegium Międzydziedzinowych Studiów Indywidualnych, Uniwersytet Wrocławski
• Autor opisu:
  
  
  MPi

Object is located in the collections:

Additional information

• Creation date: 2023-01-03
• Last modification date: 2024-08-09
• Content object's number of views: 123
• You could also download the object's description in these formats:
  RDF
   ;
  OAI-PMH
• Download IIIF manifest:
  https://repozytorium.uni.wroc.pl/iiif-manifest/manifest/136135/PDF.json