Object's details: Strategien und Lösungen bei der Übersetzung von identitätsstiftenden Unternehmenstexten am Beispiel einer Kundenzeitschrift

Description

• PLMET:
  
  http://confluence.man.poznan.pl/community/display/FBCMETGUIDE
• Title:
  
  
  Strategien und Lösungen bei der Übersetzung von identitätsstiftenden Unternehmenstexten am Beispiel einer Kundenzeitschrift
• Alternative title:
  
  
  Strategies and Solutions for the Translation of Corporate Identity TextsUsing the Example of a Customer Magazine
• Group publication title:
  
  
  Academic Journal of Modern Philology
• Creator:
  
  
  Błaszkowska, Hanka
  
• Subject and Keywords:
  
  
  automotive industry
   ;
  corporate identity
   ;
  corporate communication
   ;
  corporate language
   ;
  corporate style
   ;
  company-specific terms
   ;
  customer magazine
   ;
  translation from German into Polish
• Description:
  
  
  Academic Journal of Modern Philology is a scientific journal oriented towards interdisciplinary studies. AJMP has been included in the register of journals published by The Polish Ministry of Science and Higher Education with 70 points awarded. The journal seeks original articles on linguistics with special focus on comparative studies, anthropological linguistics, science of cognition, social communication and literary studies. Since the founding of the journal in 2012, it has been our goal to foster the development of linguistic studies through an open exchange of ideas, while maintaining the highest standards of academic publishing. Contributions are subject to a double-blind peer reviews for authenticity, ethical issues and usefulness. The reviewing procedure is supervised by the International Advisory Board. The articles are published mainly in English, German, French and Polish. Academic Journal of Modern Philology is an open access journal published annually by the Committee for Philology of the Polish Academy of Sciences, Wrocław Branch and the College for Interdisciplinary Studies, University of Wrocław.
   ;
  
  
  Academic Journal of Modern Philology jest czasopismem naukowym wydawanym co roku przez Komisję Nauk Filologicznych Polskiej Akademii Nauk, oddział we Wrocławiu oraz Kolegium Międzydziedzinowych Studiów Indywidualnych, Uniwersytet Wrocławski. Czasopismo znajduje się na liście czasopism punktowanych Ministerstwa Nauki i Szkolnictwa Wyższego (liczba przyznanych punktów: 70). Artykuły publikowane w AJMP poruszają tematykę związaną głównie z dziedziną nauk humanistycznych i społecznych obejmując obszary dyscyplin takich jak: językoznawstwo ogólne, historyczne, antropologiczne, literaturoznawstwo czy studia porównawcze. Każdy artykuł poddawany jest recenzji przez dwóch recenzentów. Recenzja przebiega anonimowo, tj. recenzenci nie znają tożsamości autora, natomiast autor nie zna tożsamości recenzenta. Artykuły publikowane są głównie w językach: angielskim, niemieckim, francuskim oraz polskim.
• Abstract:
  
  
  The article addresses the phenomenon of corporate language and the transfer of its semantic-lexical means, such as company-specific technical terms, from German into Polish based on customer communication texts of one automotive company. The concept of corporate language has evolved from normative-practical concepts, such as corporate wording, to linguistically-based models, such as corporate style. A corporate language is a single-language phenomenon, however, in international corporate communication issues of corporate text translation play an important role, and attention must also be paid to the company-specific language style that sets the company apart from competitors in the same industry. A corporate language comes into play especially in the area of external communication. Therefore, this article exemplarily investigates texts in this field, specifically customer magazine texts. It also addresses the links between linguistic style and corporate identity, which must be given linguistic expression in the target texts.
• Place of publishing:
  
  Wrocław
• Date issued:
  
  2022
• Resource Type:
  
  
  text
   ;
  
  
  tekst
• Detailed Type:
  
  
  article
   ;
  
  
  artykuł
• Identifier:
  
  oai:repozytorium.uni.wroc.pl:135926  ; https://doi.org/10.34616/ajmp.2022.16.3  ;
  e-ISSN 2353-3218
   ;
  ISSN 2299-7164
• Language:
  
  ger
• Abstract Language :
  
  eng
• Access rights:
  
  
  Attribution, ShareAlike
   ;
  
  
  Uznanie autorstwa, Na tych samych warunkach
• License:
  
  
  Creative Commons - Attribution, ShareAlike (CC BY-SA 3.0)
   ; https://creativecommons.org/licenses/by-sa/3.0/pl/deed.en  ;
  
  
  Creative Commons - Uznanie autorstwa, Na tych samych warunkach (CC BY-SA 3.0)
   ; https://creativecommons.org/licenses/by-sa/3.0/pl/deed.pl
• Location of original object:
  
  
  College for Interdisciplinary Studies, University of Wrocław
   ;
  
  
  Kolegium Międzydziedzinowych Studiów Indywidualnych, Uniwersytet Wrocławski
• Autor opisu:
  
  
  MPi

Object is located in the collections:

Additional information

• Creation date: 2022-12-19
• Last modification date: 2025-01-13
• Content object's number of views: 82
• You could also download the object's description in these formats:
  RDF
   ;
  OAI-PMH
• Download IIIF manifest:
  https://repozytorium.uni.wroc.pl/iiif-manifest/manifest/135926/PDF.json