Object's details: How, if at All, should the Law of Trademarks Adapt to the Rise of Sensory Marketing?

Description

• PLMET:
  
  http://confluence.man.poznan.pl/community/display/FBCMETGUIDE
• Title:
  
  
  How, if at All, should the Law of Trademarks Adapt to the Rise of Sensory Marketing?
• Creator:
  
  
  Wołangiewicz, Michał
• Subject and Keywords:
  
  
  trademarks
   ;
  law
   ;
  sensory marketing
   ;
  intellectual property
   ;
  
  
  znaki towarowe
   ;
  prawo
   ;
  marketing sensoryczny
   ;
  własność intelektualna
• Abstract:
  
  
  This paper examines the suitability of trademark law for the regulation of sensory marks. By using academic opinion and case law, it argues that the courts in the EU are too reluctant to acknowledge the registrability of some non-conventional marks given the fact they have become traditional in practice. Finally, the paper concludes that lawmakers and officers of state agencies handling intellectual property identification should recognise certain sensory marks as registrable trademarks.
• Place of publishing:
  
  
  Wrocław
• Publisher:
  
  
  University of Wroclaw. Faculty of Law, Administration & Economics
• Contributor:
  
  
  Kozłowski, Artur
  :
  Redaktor,
• Date issued:
  
  2017
• Resource Type:
  
  
  text
   ;
  
  
  tekst
• Detailed Type:
  
  
  article
   ;
  
  
  artykuł
• Identifier:
  
  oai:repozytorium.uni.wroc.pl:131364  ; https://doi.org/10.1515/wrlae-2018-0016  ;
  eISSN 2084-1264
• Language:
  
  eng
• Abstract Language :
  
  eng
• Relation:
  
  
  Wroclaw Review of Law, Administration & Economics, vol.7, no.2, 2017, pp.40-57
• Access rights:
  
  
  Attribution
   ;
  
  
  Uznanie autorstwa
• License:
  
  
  Creative Commons - Attribution (CC BY 4.0)
   ;
  
  
  https://creativecommons.org/licenses/by/4.0/deed.pl  ;
  Creative Commons - Uznanie autorstwa (CC BY 4.0)
• Rights holder:
  
  Copyright by Wroclaw Review of Law, Administration & Economics, published by Sciendo
• Autor opisu:
  
  WR U/PAdbg

Object is located in the collections:

Additional information

• Creation date: 2021-10-29
• Last modification date: 2024-09-12
• Content object's number of views: 192
• You could also download the object's description in these formats:
  RDF
   ;
  OAI-PMH
• Download IIIF manifest:
  https://repozytorium.uni.wroc.pl/iiif-manifest/manifest/131364/PDF.json