Object's details: Etyka a zarządzanie marketingowe – wybrane problemy

Description

• PLMET:
  
  http://confluence.man.poznan.pl/community/display/FBCMETGUIDE
• Title:
  
  
  Ethics and marketing management – Selected Issues
   ;
  
  
  Etyka a zarządzanie marketingowe – wybrane problemy
• Alternative title:
  
  
  Etika ta marketingove upravlìnnâ : vibranì problemi
• Creator:
  
  
  Winiarski, Marcin
• Subject and Keywords:
  
  
  ethics
   ;
  marketing management
   ;
  holistic orientation
   ;
  promotion
   ;
  social media
   ;
  
  
  etyka
   ;
  zarządzanie marketingowe
   ;
  orientacja holistyczna
   ;
  promocja
   ;
  media społecznościowe
   ;
  CSR
• Description:
  
  
  Tekst pol., ukr., streszcz. ang.
• Abstract:
  
  
  The aim of the article is the analysis of contemporary theoretical models of marketing and socio-economic factors influencing the marketing decision making consistent with the principles of law and ethics. The author points out that both: the definition of marketing proposed by the American Marketing Association 2007, as well as in the so-called holistic marketing model by Ph. Kotler, are contained clear recommendations indicating the need to respect the law and ethical rules of conduct on the market. In the article also raised was the issue of CRS and voluntary codes of conduct Code of Ethics and institutional arrangements within the framework of the legal system to support the ethical conduct of enterprises. However, according to the author opinion consumers due to modern communication devices and functioning of social media are and will be in the futuremajor factors in forcing decisions in accordance with ethics.
• Place of publishing:
  
  L'vìv
• Publisher:
  
  L'vìvs'kij nacìnal'nij unìversitet ìmenì Ìvana Franka
• Contributor:
  
  
  Bojko, Andrìj Mihajlovič
  :
  Redaktor,
   ;
  Marszał, Maciej
  :
  Redaktor,
• Institution:
  
  
  Uniwersytet Wrocławski. Wydział Prawa, Administracji i Ekonomii. Koło Naukowe Prawa Finansowego
   ;
  Lʹvìvsʹkij nacìonalʹnij unìversitet ìm. Ìvana Franka. Ûridičnij fakulʹtet
• Date issued:
  
  2015
• Detailed Type:
  
  
  czasopisma (wydawnictwa ciągłe)
   ;
  artykuł
• Identifier:
  
  oai:repozytorium.uni.wroc.pl:122454  ;
  ISSN 2082-4939
• Source:
  
  PAd P 102216 II
• Language:
  
  pol
   ;
  ukr
• Abstract Language :
  
  eng
• Relation:
  
  Wrocławsko-Lwowskie Zeszyty Prawnicze, 2015, 6, s. 189-219
• Is version of:
  
  Czasopisma Naukowe w Sieci (CNS)
• Access rights:
  
  
  The use of this material is allowed only with accordance of applicable rules of fair use or other exceptions provided by law, and any broader use requires the permission of the authorized entity
   ;
  
  
  Korzystanie z tego materiału jest możliwe zgodnie z właściwymi przepisami o dozwolonym użytku lub innych wyjątkach przewidzianych w przepisach prawa, a korzystanie w szerszym zakresie wymaga uzyskania zgody uprawnionego
• License:
  
  
  Making materials available on the basis of the agreement with the owner of the property copyrights
   ;
  
  
  Udostępnianie na podstawie umowy z właścicielem majątkowych praw autorskich
• Rights holder:
  
  Copyright by Vidavnictvo L'vìvs'kogo nacìonalʹnogo unìversitetu ìm. Ìvana Franka
• Autor opisu:
  
  WR U/PAdbg

Object is located in the collections:

Additional information

• Creation date: 2021-02-15
• Last modification date: 2025-02-03
• Content object's number of views: 645
• You could also download the object's description in these formats:
  RDF
   ;
  OAI-PMH
• Download IIIF manifest:
  https://repozytorium.uni.wroc.pl/iiif-manifest/manifest/122454/PDF.json