Object's details: Co-creation and co-operation in business models

Description

• PLMET:
  
  http://confluence.man.poznan.pl/community/display/FBCMETGUIDE
• Title:
  
  
  Co-creation and co-operation in business models
• Creator:
  
  
  Mirowski, Mateusz
• Subject and Keywords:
  
  
  value co-creation
   ;
  enterprise cooperation
   ;
  marketing
   ;
  customer orientation
   ;
  networking
   ;
  
  
  współtworzenie wartości
   ;
  współpraca przedsiębiorstw
   ;
  marketing
   ;
  sieciowość
   ;
  zorientowanie na klienta
• Abstract:
  
  
  The value co-creation, as a method of creating value in relations between enterprises and customers, is a reality that brings benefits for both sides. Practical business solutions presented in the article force to ask a question about topicality of the assumption that only the company is able to create a value to be exchanged on the market. Perhaps the best opinion that sums up this paper was brought by Harvard University mathematical biologist Martin Nowak in his article Five rules for the evolution of cooperation published in the Science Magazine: The two fundamental principles of evolution are mutation and natural selection. But evolution is constructive because of cooperation. New levels of organization evolve when the competing units on the lower level begin to cooperate. Cooperation allows specialization and thereby promotes biological diversity. Cooperation is the secret behind the open endedness of the evolutionary process. Perhaps the most remarkable aspect of evolution is its ability to generate cooperation in a competitive world. Thus, we might add ‘natural cooperation’ as a third fundamental principle of evolution beside mutation and natural selection.
• Place of publishing:
  
  Wrocław
• Publisher:
  
  Wydawnictwo Uniwersytetu Wrocławskiego
• Contributor:
  
  
  Winiarski, Marcin
  :
  Redaktor,
• Institution:
  
  
  Uniwersytet Wrocławski. Wydział Prawa, Administracji i Ekonomii
• Date issued:
  
  2013
• Date copyrighted:
  
  2013
• Detailed Type:
  
  
  czasopisma (wydawnictwa ciągłe)
   ;
  artykuł
• Identifier:
  
  oai:repozytorium.uni.wroc.pl:108780  ;
  ISSN 1733-5779
   ;
  ISSN 0239-6661
• Source:
  
  PAd 102060 II
• Language:
  
  eng
• Relation:
  
  Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne, ISSN 1733-5779. Nr 13 (2013), s. 105-116
• Is version of:
  
  Czasopisma Naukowe w Sieci (CNS)
• Rights holder:
  
  Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.
• Autor opisu:
  
  WR U/PAdbg

Object is located in the collections:

Additional information

• Creation date: 2020-05-26
• Last modification date: 2024-04-22
• Content object's number of views: 78
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   ;
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• Download IIIF manifest:
  https://repozytorium.uni.wroc.pl/iiif-manifest/manifest/108780/PDF.json