Object's details: Kraj jako marka handlowa

Description

• PLMET:
  
  http://confluence.man.poznan.pl/community/display/FBCMETGUIDE
• Title:
  
  
  Kraj jako marka handlowa
• Alternative title:
  
  
  Country as a trade brand
• Creator:
  
  
  Raftowicz-Filipkiewicz, Magdalena
  
• Subject and Keywords:
  
  
  marka
   ;
  narodowości
   ;
  konkurencyjność
   ;
  marka narodowa
• Description:
  
  Tyt. zeszytu: Dynamika działalności gospodarczej w warunkach globalizacji
• Abstract:
  
  
  The article explores the issue of national brands, pointing out its manifestations and possible benefits it can bring, treated as commercial brands, to a country on the global market. It presents also a historical context of branding national and a country brand equity. The author proves that creating a strong national brand could enhance a country position in the international area. Because of that reason it should be cared about national branding and a brand’s image of the country.
• Place of publishing:
  
  Wrocław
• Publisher:
  
  Wydawnictwo Uniwersytetu Wrocławskiego
• Contributor:
  
  
  Olszewski, Leon
  :
  Redaktor,
• Date issued:
  
  2007
• Date copyrighted:
  
  2007
• Resource Type:
  
  
  tekst
• Detailed Type:
  
  
  czasopisma online
• Identifier:
  
  oai:repozytorium.uni.wroc.pl:96479  ;
  ISSN 0239-6661
   ;
  ISBN 978-83-229-2903-2
• Language:
  
  pol
• Abstract Language :
  
  eng
• Relation:
  
  Acta Universitatis Wratislaviensis, ISSN 0239-6661 ; no 3018. Ekonomia ; 15, s. 105-113
• WUL Catalog:
  
  
  https://katalog.bu.uni.wroc.pl/lib/item?id=chamo:109884
• Is version of:
  
  
  Czasopisma Naukowe w Sieci
• Rights holder:
  
  Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.
• Location of original object:
  
  
  Biblioteka Wydziału Prawa, Administracji i Ekonomii
• Autor opisu:
  
  WR U/PAdjm

Object is located in the collections:

Additional information

• Creation date: 2019-09-30
• Last modification date: 2024-12-11
• Content object's number of views: 441
• You could also download the object's description in these formats:
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   ;
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• Download IIIF manifest:
  https://repozytorium.uni.wroc.pl/iiif-manifest/manifest/96479/PDF.json