Object's details: Starsi ludzie jako segment rynku reklamy w Polsce

Description

• PLMET:
  
  http://confluence.man.poznan.pl/community/display/FBCMETGUIDE
• Title:
  
  
  Starsi ludzie jako segment rynku reklamy w Polsce
• Alternative title:
  
  
  Older people as a segment of the advertising market in Poland
• Creator:
  
  
  Widerski, Jerzy
  
• Subject and Keywords:
  
  
  sociology
   ;
  marketing
   ;
  commercial
   ;
  old age
   ;
  ageing of society
   ;
  
  
  socjologia
   ;
  marketing
   ;
  reklama
   ;
  starość
   ;
  starzenie się społeczeństwa
• Description:
  
  Od 2013 pt.: Ekonomia - Wroclaw Economic Review
• Abstract:
  
  
  For the purpose of this publication, current advertisements, in which there are protagonists symbolizing the older generation, were analyzed. In the publication the author presents the results of analyses of TV commercials broadcast from January 1 to May 15, 2018. The purpose of the observation was first of all to show the image of older people present in commercials and the visual and verbal means used for this purpose. The task of the analysis was also to present social roles assigned to the characters from commercials and the products (categories and sub-categories), which are positioned in these spots. The aim of the article is to show the marketing aspect of old age, which is the buyer model created in current commercials
• Place of publishing:
  
  Wrocław
• Publisher:
  
  Wydawnictwo Uniwersytetu Wrocławskiego
• Contributor:
  
  
  Szalonka, Katarzyna
  :
  Redaktor,
   ;
  Nowak, Wioletta
  :
  Redaktor,
• Date issued:
  
  2018
• Date copyrighted:
  
  2018
• Resource Type:
  
  
  tekst
• Detailed Type:
  
  
  czasopisma online
• Identifier:
  
  oai:repozytorium.uni.wroc.pl:96361  ; https://doi.org/10.19195/2084-4093.24.4.3  ;
  ISSN 2084-4093
• Language:
  
  pol
• Abstract Language :
  
  eng
• Relation:
  
  Acta Universitatis Wratislaviensis, ISSN 0239-6661 ; no 3882. Ekonomia, ISSN 2084-4093 ; 24/4, s. 39-50
• WUL Catalog:
  
  
  https://katalog.bu.uni.wroc.pl/lib/item?id=chamo:109884
• Is version of:
  
  
  Czasopisma Naukowe w Sieci
• Rights holder:
  
  Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.
• Location of original object:
  
  
  Biblioteka Wydziału Prawa, Administracji i Ekonomii
• Autor opisu:
  
  WR U/PAdjm

Object is located in the collections:

Additional information

• Creation date: 2019-09-23
• Last modification date: 2024-08-29
• Content object's number of views: 277
• You could also download the object's description in these formats:
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   ;
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• Download IIIF manifest:
  https://repozytorium.uni.wroc.pl/iiif-manifest/manifest/96361/PDF.json