Object's details: Style życia we współczesnym społeczeństwie i ich wpływ na zachowanie rynkowe młodych konsumentów

Description

• PLMET:
  
  http://confluence.man.poznan.pl/community/display/FBCMETGUIDE
• Title:
  
  
  Style życia we współczesnym społeczeństwie i ich wpływ na zachowanie rynkowe młodych konsumentów
• Alternative title:
  
  
  Lifestyles in modern society and their impact on the market behaviour of the young consumers
• Creator:
  
  
  Sobotko, Ewelina
• Subject and Keywords:
  
  
  lifestyle
   ;
  consumer behaviour
   ;
  consumerism
   ;
  sustainable development
   ;
  
  
  styl życia
   ;
  zachowania konsumenckie
   ;
  konsumpcjonizm
   ;
  zrównoważony rozwój
• Description:
  
  Od 2013 pt.: Ekonomia - Wroclaw Economic Review
• Abstract:
  
  
  In modern society one of the basic goals of human life is to continually make and spend money. Young consumers, as people brought up under the conditions of this process formed their own market behavior and determined a certain lifestyle. In this article, the author presents the relationship between the current life styles in contemporary society and the behaviour of young people in the market. Observation of the behaviour of the older generation by the representatives of the Y generation and the changes taking place on the market as a result of globalization have resulted in the formation of two diff erent directions in the patterns of the consumption of young people. It can be observed that there are selfi sh consumers on the one hand and altruistic consumers on the other hand, who behave according to assumptions of sustainable consumption. This study focuses on the presentation of the second type of young consumers. They were indicated for their subgroups and assigned to appropriate consumer trends and to the lifestyle related to their behaviour
• Place of publishing:
  
  Wrocław
• Publisher:
  
  Wydawnictwo Uniwersytetu Wrocławskiego
• Contributor:
  
  
  Nowak, Wioletta
  :
  Redaktor,
   ;
  Szalonka, Katarzyna
  :
  Redaktor,
• Date issued:
  
  2017
• Date copyrighted:
  
  2017
• Resource Type:
  
  
  tekst
• Detailed Type:
  
  
  czasopisma online
• Identifier:
  
  oai:repozytorium.uni.wroc.pl:94256  ; https://doi.org/10.19195/2084-4093.23.4.6  ;
  ISSN 2084-4093
• Language:
  
  pol
• Abstract Language :
  
  eng
• Relation:
  
  Acta Universitatis Wratislaviensis, ISSN 0239-6661 ; no 3823. Ekonomia, ISSN 2084-4093 ; 23/4, s. 71-83
• WUL Catalog:
  
  
  https://katalog.bu.uni.wroc.pl/lib/item?id=chamo:109884
• Is version of:
  
  
  Czasopisma Naukowe w Sieci
• Rights holder:
  
  Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.
• Location of original object:
  
  
  Biblioteka Wydziału Prawa, Administracji i Ekonomii
• Autor opisu:
  
  WR U/PAdjm

Object is located in the collections:

Additional information

• Creation date: 2019-02-05
• Last modification date: 2024-08-30
• Content object's number of views: 839
• You could also download the object's description in these formats:
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   ;
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• Download IIIF manifest:
  https://repozytorium.uni.wroc.pl/iiif-manifest/manifest/94256/PDF.json