PLMET:

click here to follow the link

Alternative title:

The regulatory deficiencies of polish regulation concerning advertisement and other marketing techniques relating to products relevant to protection of breastfeeding, with special regard to the infant formulae : an outline of the issues

Subject and Keywords:

regulatory deficiencies   advertising of formula milk   labelling   presentation   infant formula   follow-on formula   toddler milk   processed cereal-based food and baby food   food for special medical purposes intended for infants and young children   feeding bottles and teats   protection of breastfeeding   cross promotion   International Code of Marketing of Breast-Milk Substitutes   WHO Code

Abstract:

The aim of this article is to draw attention to the regulatory deficiencies of Polish regulation concerning advertisement and other marketing techniques related to products relevant to protection of breastfeeding, with special regard to infant formulas, and the evaluation of its effectiveness for breastfeeding protection. This regulation is non-transparent, heterogeneous and to a great extent unclear. It is also ineffective and insufficient for the protection of breastfeeding. It is much less rigorous than the standard established by the International Code of Marketing of Breast-Milk Substitutes (i.e. WHO Code). The main conclusion is that irrespective of the need for improvement of the promotion of breastfeeding, including lactation education of medical staff and parents, legislative changes are necessary in the field of the marketing of food intended for infants and young children, feeding bottles and teats. The best solution would be the full implementation of the WHO Code (including subsequent WHA resolutions).

Publisher:

Wydawnictwo Uniwersytetu Wrocławskiego

Date issued:

2018

Date copyrighted:

2018

Resource Type:

text

Detailed Type:

czasopismo online

Identifier:

ISSN 0137-1134

DOI:

10.19195/0137-1134.112.6

Language:

pol   eng

Relation:

Acta Universitatis Wratislaviensis. Przegląd Prawa i Administracji, ISSN 0137-1134. T. 112 (2018), s. 79-101

Is version of:

Czasopisma Naukowe w Sieci (CNS)

Access rights:

The use of this material is allowed only with accordance of applicable rules of fair use or other exceptions provided by law, and any broader use requires the permission of the authorized entity

License:

Making materials available on the basis of the agreement with the owner of the property copyrights

Rights holder:

Copyright by Anna Koronkiewicz-Wiórek