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Title: Deficyty obowiązującej w prawie polskim regulacji w zakresie reklamy i innych technik marketingowych dotyczących produktów relewantnych dla ochrony karmienia piersią, ze szczególnym uwzględnieniem preparatów do początkowego żywienia niemowląt : zarys problematyki

Creator:

Koronkiewicz-Wiórek, Anna

Place of publishing:

Wrocław

Publisher:

Wydawnictwo Uniwersytetu Wrocławskiego

Contributor:

Frąckowiak, Józef. Red.

Source:

PAd P 101660 II

PLMET:

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Alternative title:

The regulatory deficiencies of polish regulation concerning advertisement and other marketing techniques relating to products relevant to protection of breastfeeding, with special regard to the infant formulae : an outline of the issues

Abstract:

The aim of this article is to draw attention to the regulatory deficiencies of Polish regulation concerning advertisement and other marketing techniques related to products relevant to protection of breastfeeding, with special regard to infant formulas, and the evaluation of its effectiveness for breastfeeding protection. This regulation is non-transparent, heterogeneous and to a great extent unclear. It is also ineffective and insufficient for the protection of breastfeeding. It is much less rigorous than the standard established by the International Code of Marketing of Breast-Milk Substitutes (i.e. WHO Code). The main conclusion is that irrespective of the need for improvement of the promotion of breastfeeding, including lactation education of medical staff and parents, legislative changes are necessary in the field of the marketing of food intended for infants and young children, feeding bottles and teats. The best solution would be the full implementation of the WHO Code (including subsequent WHA resolutions).

Date issued:

2018

Resource Type:

czasopisma online

Identifier:

doi:10.19195/0137-1134.112.6

Language:

pol ; eng

Relation:

Acta Universitatis Wratislaviensis. Przegląd Prawa i Administracji, ISSN 0137-1134. T. 112 (2018), s. 79-101

Is version of:

Czasopisma Naukowe w Sieci (CNS)

Licence:

Regulamin korzystania z Biblioteki Cyfrowej Uniwersytetu Wrocławskiego

Rights holder:

Copyright by Anna Koronkiewicz-Wiórek

wwwDescription:

WR U/PAdjm

Subject and keywords:

regulatory deficiencies advertising of formula milk labelling presentation infant formula follow-on formula toddler milk processed cereal-based food and baby food food for special medical purposes intended for infants and young children feeding bottles and teats protection of breastfeeding cross promotion International Code of Marketing of Breast-Milk Substitutes WHO Code

Object collections:

Last modified:

Nov 9, 2018

All available object's versions:

https://repozytorium.uni.wroc.pl/publication/95867

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Contact details

Address

Wroclaw University Library
st. Fryderyka Joliot-Curie 12
50-383 Wroclaw, Poland

Phone

(+48) 71 346 31 10
(+48) 71 346 31 66

E-Mail

sin.bu@uwr.edu.pl

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