PLMET:

click here to follow the link

Title:

The image of Wrocław in the perspective of ECoC Wrocław 2016. Report on a national survey research

Creator:

Pluta, Jacek ; Błaszczyk, Mateusz ; Banaszak, Ewa ; Kajdanek, Katarzyna

Subject and Keywords:

European Capital of Culture ; Wrocław ; social impact of ECoC ; potential of urban image ; brand

Abstract:

The report presents results of survey research carried out on a representative, national sample of Poles aged 16+. The purpose of the research (carried out in March 2017) was to determine the potential of the image of the city of Wrocław in the context of cultural events of the European Capital of Culture Wrocław 2016. The interviewees were asked in details on how they assess Wrocław as the organizer of ECoC (the issues of recognition and assessment were analyzed). The interviewees were also questioned regarding their reasons to visit Wrocław (including the participation in cultural events as a main motivation to come to the city).

Place of publishing:

Wrocław

Publisher:

Instytut Socjologii Uniwersytet Wrocławski ; Biuro Festiwalowe IMPART 2016

Date created:

2017

Resource Type:

report

Format:

application/pdf

Identifier:

DOI 10.23734/26.17.018

Language:

pol

Is part of:

Ewaluacja Europejskiej Stolicy Kultury Wrocław 2016

Licence:

Rules of usage of Digital Library of Wroclaw University

Licence text:

click here to follow the link

Rights holder:

© Copyright by Uniwersytet Wrocławski ; © Copyright by Urząd Miasta Wrocławia ; © Copyright by Biuro Festiwalowe IMPART 2016

Autor opisu:

JK