Subject and Keywords:
While talking about elderly people we come across linguistic difficulties, because traditional nomenclature emphasizes those features which do not have positive associations in the contemporary world (e.g. old age and unproductiveness). These names are euphemistic or emphasize people’s age; they bring to mind the financial aspect (e.g. budget strain), they collocate with particular verbs or adjectives and they are part of stereotypical collocations which are not very favourable towards elderly people. Thus we are looking for words which denote this increasingly large group of society in an attractive way. One way of doing this is by using the words senior and nestor, which are present in Polish and which have positive connotations, and by giving them new meanings. Thanks to their use we observe a redefinition in the perception of elderly people and we highlight their positive image, void of stereotypical associations.