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Social campaigns during the coronavirus pandemic - areas, content and forms of communication

social campaigns social change campaign social engagement campaign message pandemic coronavirus pandemic

Social campaigns respond to existing problems that are the subject of public interest and discourse. Events, phenomena and trends influence the development of campaigns with themes that address related social areas. The pandemic period is associated with the intensification of various problems related to threats to health and life and affects the forced changes in lifestyle. The article aims to identify the areas and key content of social campaigns conducted during the pandemic period and changes and adjustments in communication forms. The paper uses the analysis of the content and forms of communication of social campaigns. The slogans, core content and forms of messages were analyzed, resulting in identifying areas and characteristic features of messages and communication forms.

doi:10.34616/142101 ISBN 978-83-66601-61-1 (druk) ISBN 978-83-66601-62-8 (online)

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