How, if at All, should the Law of Trademarks Adapt to the Rise of Sensory Marketing?
znaki towarowe prawo marketing sensoryczny własność intelektualna
This paper examines the suitability of trademark law for the regulation of sensory marks. By using academic opinion and case law, it argues that the courts in the EU are too reluctant to acknowledge the registrability of some non-conventional marks given the fact they have become traditional in practice. Finally, the paper concludes that lawmakers and officers of state agencies handling intellectual property identification should recognise certain sensory marks as registrable trademarks.
University of Wroclaw. Faculty of Law, Administration & Economics
Kozłowski, Artur. Editor-in-Chief
oai:repozytorium.uni.wroc.pl:131364 eISSN 2084-1264
Wroclaw Review of Law, Administration & Economics, vol.7, no.2, 2017, pp.40-57
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Creative Commons - Attribution (CC BY 4.0)
Creative Commons - Uznanie autorstwa (CC BY 4.0)
Copyright by Wroclaw Review of Law, Administration & Economics, published by Sciendo
Oct 29, 2021
Oct 29, 2021
|How, if at All, should the Law of Trademarks Adapt to the Rise of Sensory Marketing?||Oct 29, 2021|
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