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Title: How, if at All, should the Law of Trademarks Adapt to the Rise of Sensory Marketing?

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Title:

How, if at All, should the Law of Trademarks Adapt to the Rise of Sensory Marketing?

Creator:

Wołangiewicz, Michał

Subject and Keywords:

trademarks   law   sensory marketing   intellectual property  
znaki towarowe   prawo   marketing sensoryczny   własność intelektualna

Abstract:

This paper examines the suitability of trademark law for the regulation of sensory marks. By using academic opinion and case law, it argues that the courts in the EU are too reluctant to acknowledge the registrability of some non-conventional marks given the fact they have become traditional in practice. Finally, the paper concludes that lawmakers and officers of state agencies handling intellectual property identification should recognise certain sensory marks as registrable trademarks.

Place of publishing:

Wrocław

Publisher:

University of Wroclaw. Faculty of Law, Administration & Economics

Contributor:

Kozłowski, Artur. Editor-in-Chief

Date issued:

2017

Resource Type:

text  
tekst

Detailed Type:

article  
artykuł

Identifier:

oai:repozytorium.uni.wroc.pl:131364

DOI:

10.1515/wrlae-2018-0016

Language:

eng

Abstract Language :

eng

Relation:

Wroclaw Review of Law, Administration & Economics, vol.7, no.2, 2017, pp.40-57

Is version of:

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Access rights:

Attribution  
Uznanie autorstwa

License:

Creative Commons - Attribution (CC BY 4.0)  
Creative Commons - Uznanie autorstwa (CC BY 4.0)

Rights holder:

Copyright by Wroclaw Review of Law, Administration & Economics, published by Sciendo

Autor opisu:

WR U/PAdbg

Object collections:

Last modified:

Oct 29, 2021

In our library since:

Oct 29, 2021

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All available object's versions:

https://repozytorium.uni.wroc.pl/publication/139476

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