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Title:

Ethics and marketing management – Selected Issues

Subject and Keywords:

ethics   marketing management   holistic orientation   promotion   social media

Description:

Tekst pol., ukr., streszcz. ang.

Abstract:

The aim of the article is the analysis of contemporary theoretical models of marketing and socio-economic factors influencing the marketing decision making consistent with the principles of law and ethics. The author points out that both: the definition of marketing proposed by the American Marketing Association 2007, as well as in the so-called holistic marketing model by Ph. Kotler, are contained clear recommendations indicating the need to respect the law and ethical rules of conduct on the market. In the article also raised was the issue of CRS and voluntary codes of conduct Code of Ethics and institutional arrangements within the framework of the legal system to support the ethical conduct of enterprises. However, according to the author opinion consumers due to modern communication devices and functioning of social media are and will be in the futuremajor factors in forcing decisions in accordance with ethics.

Place of publishing:

L'vìv

Publisher:

L'vìvs'kij nacìnal'nij unìversitet ìmenì Ìvana Franka

Date issued:

2015

Identifier:

ISSN 2082-4939

Source:

PAd P 102216 II

Language:

pol   ukr   eng

Relation:

Wrocławsko-Lwowskie Zeszyty Prawnicze, 2015, 6, s. 189-219

Is version of:

Czasopisma Naukowe w Sieci (CNS)

Access rights:

The use of this material is allowed only with accordance of applicable rules of fair use or other exceptions provided by law, and any broader use requires the permission of the authorized entity

License:

Making materials available on the basis of the agreement with the owner of the property copyrights

Rights holder:

Copyright by Vidavnictvo L'vìvs'kogo nacìonalʹnogo unìversitetu ìm. Ìvana Franka

Autor opisu:

WR U/PAdbg