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Title:

Etyka w reklamie bankowej — zadanie (nie)możliwe do spełnienia?

Alternative title:

Ethics in bank advertising— a (im)possible task?

Creator:

Rutkowska-Tomaszewska, Edyta   Szymonik, Anita

ORCID:

0000-0001-9359-7034

Subject and Keywords:

ethics   bank advertising   bank service   unfair advertising   trust in banks   codes of ethics

Description:

Tyt. tomu: Inspirowane zainteresowaniami Marcina. Księga pamiątkowa ku czci doktora Marcina Winiarskiego

Abstract:

In the current post-crisis reality and financial market situation, in the face of a crisis of values, the need to return to ethics and restore seriously damaged confidence in financial institutions, including banks, is becoming an important and current problem. Paying attention to the specificity of the services offered by banks on the financial market, as well as the banks themselves, the authors of this study analyse bank advertisements covered by the study in terms of their compliance with ethical principles in the post-crisis reality for the period 2009-2019 from the perspective of interventions undertaken by a self-regulatory body such as the Advertising Ethics Committee and the competition and consumer authority such as the President of the Office of Competition and Consumer Protection, as well as from the perspective of trust in banks. The aim is to try to answer the following questions: can any advertising activity be in line with the principles of ethics? Is the ethics of the banking services market, in the bank’s contractual relations with the customer, especially the consumer, especially in bank advertising, necessary, and possible, also in the context of trust in them?

Place of publishing:

Wrocław

Publisher:

Wydawnictwo Uniwersytetu Wrocławskiego

Contributor:

Korbutowicz, Teresa. Red.   Ćwiąkała-Małys, Anna. Red.   Mościbrodzka, Monika. Red.

Date issued:

2020

Date copyrighted:

2020

Identifier:

ISSN 1733-5779  
ISSN 0239-6661

DOI:

10.19195/1733-5779.32.14

Source:

PAd 102060 II

Language:

eng   pol

Relation:

Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne, ISSN 1733-5779. Nr 32, 2020, s. 185-210

Is version of:

Czasopisma Naukowe w Sieci (CNS)

Rights holder:

Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.

Autor opisu:

WR U/PAdbg