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An absolute ban on the advertising of lawyer’s offices in the realities of the contemporary functioning of the legal services market

legal services marketing relationship marketing advertising public relations

Running a lawyer’s office in the current realities of the legal services market is a challenge. An advocate must possess not only legal knowledge but also demonstrate knowledge of market mechanisms. Nowadays, the client decides which lawyer to choose, and this forces lawyers to take action in order to acquire and maintain clients. Hence, marketing instruments typical for other service markets are increasingly used to build and achieve market advantage. However, there are numerous barriers on the legal services market that hinder or even prevent extensive marketing activities. Advertising is the main concern here, as its use by attorneys is strictly prohibited. The question arises as to whether in the present reality the provision contained in the Collection of Rules on Barrister’s Ethics and Dignity of Profession and other regulations limiting the use of marketing should not be subject to liberalization.

Wydawnictwo Uniwersytetu Wrocławskiego

Jabłoński, Mariusz. Red.

ISSN 0137-1134 ISSN 0239-6661

10.19195/0137-1134.115.7

PAd P 101660 II

Acta Universitatis Wratislaviensis, ISSN 0239-6661, No 3867. Przegląd Prawa i Administracji, ISSN 0137-1134, 2018, 115, s. 97-106

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