Object

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Title:

Kierunki zmian sektora bankowego

Alternative title:

Directions of change in the banking sector

Creator:

Wójcik, Sławomir

Subject and Keywords:

bank   banking sector   directions   change  
bank   sektor bankowy   zmiany

Abstract:

The dissertation is an attempt to present trends in contemporary banking after the latest global economic downturn. An opinion of being reliable and responsible among esteemed institutions is what banks from all over the world have to compete for. The implementation of the customer service based on rectitude and high ethical standards, provision of the full banking products’ information and last but not least, individual approach to customers’ needs and expectations are steps on the path leading to this goal. Moreover, some changes connected with canvass have been noted. The introduction of original marketing strategies intended to create modern and at the same time customer-friendly image of these institutions introduction, demands attention. Besides banks enter new fields of activity. The main purpose of all mentioned moves is to build long–lasting client–bank relations — the basis of banks’ presence on the market.

Place of publishing:

Wrocław

Publisher:

Wydawnictwo Uniwersytetu Wrocławskiego

Contributor:

Winiarski, Marcin. Red.

Date issued:

2011

Date copyrighted:

2011

Detailed Type:

czasopisma (wydawnictwa ciągłe)   artykuł

Identifier:

oai:repozytorium.uni.wroc.pl:108864   ISSN 1733-5779   ISSN 0239-6661

Source:

PAd 102060 II

Language:

eng   pol

Relation:

Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne, ISSN 1733-5779. Nr 9 (2011), s. 37-50

Is version of:

Czasopisma Naukowe w Sieci (CNS)

Rights holder:

Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.

Autor opisu:

WR U/PAdbg