Object structure

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Title:

Kierunki zmian sektora bankowego

Alternative title:

Directions of change in the banking sector

Creator:

Wójcik, Sławomir

Subject and Keywords:

bank ; banking sector ; directions ; change

Abstract:

The dissertation is an attempt to present trends in contemporary banking after the latest global economic downturn. An opinion of being reliable and responsible among esteemed institutions is what banks from all over the world have to compete for. The implementation of the customer service based on rectitude and high ethical standards, provision of the full banking products’ information and last but not least, individual approach to customers’ needs and expectations are steps on the path leading to this goal. Moreover, some changes connected with canvass have been noted. The introduction of original marketing strategies intended to create modern and at the same time customer-friendly image of these institutions introduction, demands attention. Besides banks enter new fields of activity. The main purpose of all mentioned moves is to build long–lasting client–bank relations — the basis of banks’ presence on the market.

Place of publishing:

Wrocław

Publisher:

Wydawnictwo Uniwersytetu Wrocławskiego

Contributor:

Winiarski, Marcin. Red.

Date issued:

2011

Identifier:

ISSN 1733-5779 ; ISSN 0239-6661

Source:

PAd 102060 II

Language:

pol. ; eng.

Relation:

Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne, ISSN 1733-5779. Nr 9 (2011), s. 37-50

Is version of:

Czasopisma Naukowe w Sieci (CNS)

Rights holder:

© Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o., Wrocław 2011

Autor opisu:

WR U/PAdbg