Subject and Keywords:
The contemporary art market has a good chance of development, if it makes use of favourable social trends and new developments in the economy e.g. art banking. When it comes to art galleries as a sector, it has a huge growth opportunities due to the increasing amount of cash that can be used for purposes other than basic ones. Another thing which has a positive impact on the sector is the growth of households’ income. This is an opportunity for the sector, but a single gallery, facing increasing competitiveness in the market, must be proactive and stand out from others. The way to achieve this is to undertake various activities mentioned in the text, but also other — more creative ones, and to establish close business relationships based on trust, both with business partners and clients. The main way to successfully survive in this market is continuous communication with the environment of the gallery. It is not enough to be located in a good spot, rather it is continually signaling the presence that makes a gallery successful.