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Alternative title:

Customer relationship management in investment fund portfolio companies

Subject and Keywords:

transactional marketing   production concept   sales concept   marketing orientation   relation orientation   customer value orientation   integrated customer communication

Abstract:

The purpose of this paper is to present the problems related to customer relationship management in relation to the changes taking place in contemporary economic space. Thus, the analysis is based on the definition of activities undertaken in business strategies, with particular emphasis on the forms of communication aimed at activating buyers. In addition, the development of specific customer relationships that are the basis for the optimization of defined business processes in connection with the requirement for effective cost management within the scope of operating operations, has been highlihgted. That is compatible with the current market trend, which emphasizes the importance of acquiring, processing and updating information about buyer behavior and preferences. Therefore, having knowledge of the customer and managing it, nowadays determines the competitive advantage of the organization.

Place of publishing:

Wrocław

Publisher:

Wydawnictwo Uniwersytetu Wrocławskiego

Date issued:

2017

Date copyrighted:

2016

Identifier:

ISSN 1733-5779   ISSN 0239-6661

DOI:

10.19195/1733-5779.20.12

Source:

PAd 102060 II

Language:

eng   pol

Relation:

Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne, ISSN 1733-5779. Nr 20 (2016), s. 175-191

Is version of:

Czasopisma Naukowe w Sieci (CNS)

Rights holder:

Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.

Autor opisu:

WR U/PAdbg