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Charakterystyka modeli zachowań konsumpcyjnych seniorów na rynku kultury

Alternative title:

Characteristics of senior consumer behavior models on the culture market


Januszewska, Małgorzata J.



Subject and Keywords:

consumers’ characteristics ; consumption patterns ; cultural market ; elderly people on culture market ; elders’ consumption patterns


Tyt. zeszytu: Człowiek, przedsiębiorstwo, gospodarka światowa. Wyzwania srebrnej gospodarki


The article raises the issue of elderly people’s behavior in a cultural goods and services market. Its purpose is to characterize these behaviors as well as organize them in a systematic way. This will serve to complement the research gap that can be observed in studies related to the cultural market. To achieve the indicated results, the analysis of secondary data was used. Analysis was used to determine the criteria for belonging to the group being researched and to determine the importance of the issues discussed. In further stages, this analysis was used to distinguish the most accurate, according to the author, taxonomies of consumers on the examined market. Then, non-targeted interviews and individual in-depth interviews were conducted, in order to confirm the usefulness of the application of a given systematic approach and to assign specific cultural behaviors to it. The result of the conducted research is explanation the mechanism of how the cultural need arises. This is an important element due to the frequent attempts to influence the demand on the market with price mechanisms by producers or management such as Ministry of Culture and National Heritage. Next, based on the results of free-form interviews and analyzed typologies, a typology of consumer groups on the cultural market was created along with behavior typical for them.

Place of publishing:



Wydawnictwo Uniwersytetu Wrocławskiego


Homa, Magdalena. Red. ; Mościbrodzka, Monika. Red.

Date issued:



ISSN 1733-5779 ; ISSN 0239-6661




PAd 102060 II


eng ; pol


Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne, ISSN 1733-5779. Nr 26 (2018), s. 61-76

Is version of:

Czasopisma Naukowe w Sieci (CNS)

Rights holder:

© Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o., Wrocław 2018

Autor opisu:

WR U/PAdbg