Object structure

click here to follow the link

Alternative title:

Barriers in access to commercial information for elder consumers

Subject and Keywords:

commercial information   older consumer   digital exclusion   information duties   unfair commercial practices


Tyt. zeszytu: Człowiek, przedsiębiorstwo, gospodarka światowa. Wyzwania srebrnej gospodarki


Seniors constitute a more and more numerous consumer group. A wide and varied market offer can improve seniors’ lives; however, on the other hand, the lack of proper information about the goods and services interesting for them poses a threat. Generally, seniors are not always self-aware consumers who are familiar with their rights and who can make use of them. Therefore, it is of vital importance to tackle issues connected with senior consumers’ limitations regarding the area of the usage of commercial information and dishonest practices applied by entrepreneurs in contract relationships with this group. The substantive article aims to outline the basic problems which are concerned with seniors’ access to economic information, starting with natural limitations resulting from age, such as limited motor capability, orientation in the provisions which are supposed to protect the weaker party of the transaction, familiarity with the complaint procedure, and ending with various issues connected with contracts concluded in atypical circumstances — outside the business premises and remotely. Moreover, the subjects which will be tackled are information ‘overload’ and co-existing informational ‘noise’, as well as digital divide, as components which additionally deteriorate the elderly consumer’s situation in relations with a professional. Simultaneously the propositions of solutions will be presented that are to level the occurrence of these negative phenomena.

Place of publishing:



Wydawnictwo Uniwersytetu Wrocławskiego

Date issued:


Date copyrighted:



ISSN 1733-5779   ISSN 0239-6661




PAd 102060 II


eng   pol


Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne, ISSN 1733-5779. Nr 26 (2018), s. 11-28

Is version of:

Czasopisma Naukowe w Sieci (CNS)

Rights holder:

Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.

Autor opisu:

WR U/PAdbg