Object structure

PLMET:

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Title:

Trendy zmian na rynku muzycznym w Polsce

Alternative title:

Trends of changes on the music market in Poland

Creator:

Woźniak, Jan

ORCID:

0000-0003-3362-1105

Subject and Keywords:

music market ; music brand ; phonogram ; music streaming

Abstract:

The music market is a very dynamically growing segment of the worldwide economy. Modern solutions, for example music streaming, cause significant changes in the phonogram distribution process on a world scale. For this reason more and more listeners choose internet platforms, which offer a rich library of records for a subscription fee. The objective of this article is to provide a detailed description of the music market, to present marketing operations carried out by businesses from the music sector and to present results of survey studies on the impact of marketing operations on buyer’s behavior on the music market in Poland. This work is based on primary and secondary research concerned with buyers’ behaviors and a structural analysis of the music market.

Place of publishing:

Wrocław

Publisher:

Wydawnictwo Uniwersytetu Wrocławskiego

Contributor:

Kostecka-Jurczyk, Daria. Red. ; Jakubowski, Sebastian. Red.

Date issued:

2019

Date copyrighted:

2019

Identifier:

ISSN 1733-5779 ; ISSN 0239-6661

DOI:

10.19195/1733-5779.27.2

Source:

PAd 102060 II

Language:

eng ; pol

Relation:

Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne, ISSN 1733-5779. Nr 27 (2019), s. 27-47

Is version of:

Czasopisma Naukowe w Sieci (CNS)

Autor opisu:

WR U/PAdbg