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Title:

Direct-to-consumer advertisement as a factor influencing the pharmaceutical market: Legal and theoretical aspects of DTC the Polish case

Alternative title:

Reklama skierowana bezpośrednio do konsumenta jako czynnik wpływający na rynek farmaceutyczny. Aspekty prawne i teoretyczne reklamy bezpośredniej przykład Polski

Creator:

Matsuieva, Julia

ORCID:

0000-0003-4208-9173

Subject and Keywords:

pharmaceutical market   local legal requirements   direct-to-consumer advertising   advertising ban

Description:

Tyt. zeszytu: Current Legal Trends and Legal Challenges in the European Union

Abstract:

In the following paper a brief review of the current government regulations on the Polish pharmaceutical market will be provided. The Polish pharmaceutical market has its own features and peculiarities. This is the only market in the European Union where advertising of pharmacies is prohibited.Since January 1, 2012, by Article 94a of the Pharmaceutical Law Act issued May 12, 2011, it is forbidden to advertise pharmacies, pharmacy points, and their activities in Poland. In such a situation the role of direct-to-consumer advertising increases. The purpose of this study is to describe the existing situation in the Polish pharmaceutical market, to indicate the gaps and to highlight its controversial nature. A theoretical framework of direct-to-consumer advertisement and its benefits has been outlined in the paper to determine the impact of direct-to-consumer advertising. The methodological framework of the study is comprised of a legal practice and statutory regulations overview, as well as analytic reports from statistics databases.

Place of publishing:

Wrocław

Publisher:

Wydawnictwo Uniwersytetu Wrocławskiego

Contributor:

Jakubowski, Sebastian. Red.

Date issued:

2019

Date copyrighted:

2019

Identifier:

ISSN 1733-5779  
ISSN 0239-6661

DOI:

10.19195/1733-5779.29.15

Source:

PAd 102060 II

Language:

eng   pol

Relation:

Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne, ISSN 1733-5779. Nr 29 (2019), s. 215-225

Is version of:

Czasopisma Naukowe w Sieci (CNS)

Autor opisu:

WR U/PAdbg