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Taking into account the growing influence of technology across many industries, this paper demonstrates the implications of the use of blockchain by the fashion industry for protecting intellectual property. In the face of a lack of global regulations on the issue, this paper attempts to outline legal considerations of using blockchain in this new context. The analytical research was based on the European Parliament Resolution on Distributed Ledger Technologies and Blockchains as well as the American, Belarusian, Maltese and Gibraltar laws regulating blockchain. An outline of the blockchain technology leads into a description of how the blockchain technology may be beneficial in different sectors of the economy. This paper aims to present ways in which blockchain may influence intellectual property law and how it may be applied in the fashion industry. Additionally, by pointing out the risks associated with blockchain, this paper highlights the need for implementing international regulations regarding this technology.