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Title:

Kraj jako marka handlowa

Alternative title:

Country as a trade brand

Creator:

Raftowicz-Filipkiewicz, Magdalena

ORCID:

0000-0002-3022-6946

Description:

Tyt. zeszytu: Dynamika działalności gospodarczej w warunkach globalizacji

Abstract:

The article explores the issue of national brands, pointing out its manifestations and possible benefits it can bring, treated as commercial brands, to a country on the global market. It presents also a historical context of branding national and a country brand equity. The author proves that creating a strong national brand could enhance a country position in the international area. Because of that reason it should be cared about national branding and a brand’s image of the country.

Place of publishing:

Wrocław

Publisher:

Wydawnictwo Uniwersytetu Wrocławskiego

Contributor:

Olszewski, Leon (1940- ). Red.

Date issued:

2007

Date copyrighted:

Identifier:

ISSN 0239-6661   ISBN 978-83-229-2903-2

Language:

eng   fre   pol

Relation:

Acta Universitatis Wratislaviensis, ISSN 0239-6661 ; no 3018. Ekonomia ; 15, s. 105-113

Is version of:

Czasopisma Naukowe w Sieci (CNS)

Autor opisu:

WR U/PAdjm