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Pomiędzy policentryzmem a autocentryzmem : kryzys Fiata Auto na przełomie XX i XXI wieku

Alternative title:

Between polycentrism and autocentrism : crisis of Fiat Auto at the turn of the 21st century


Figuła, Jerzy

Subject and Keywords:

enterprises ; industrial strategy ; automotive industry


Od 2013 pt.: Ekonomia - Wroclaw Economic Review


The paper analyses strategic decisions employed by Fiat Company at the turn of the centuries. Faced with stagnation in the automotive industry and low profi tability of passenger car production at that time, the management considered the possibility of departing from main production activities and seeking profi t in related business and service sectors. The paper studies the effects and potential consequences of the strategic alliance between Fiat and GM. The internationalization of vehicle production and sales, coupled with Fiat’s entry on the markets of South America and Asia, seem to have improved the company chances for sustainable growth. The strategic alliance with GM has also improved the potential for implementing a wide range of R&D projects at hand

Place of publishing:



Wydawnictwo Uniwersytetu Wrocławskiego

Date issued:



ISSN 2084-4093


eng ; pol


Acta Universitatis Wratislaviensis, ISSN 0239-6661 ; no 3536. Ekonomia, ISSN 2084-4093 ; 19/3, s. 41-58

Is version of:

Czasopisma Naukowe w Sieci (CNS)

Rights holder:

© Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o., Wrocław 2013

Autor opisu:

WR U/PAdjm