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Big Data — narzędzie instytucji finansowych w dotarciu do klienta

Alternative title:

Big Data : a Financial Institutions’ Tool for Reaching Out to Clients


Filip, Dariusz

Subject and Keywords:

Big Data ; data analysis of large volume ; 3Vs ; financial institutions ; competitive advantage


Od 2013 pt.: Ekonomia - Wroclaw Economic Review


Big Data is an analytical tool which uses a large volume of data of various and complex structure;identifying, gathering, storing and transforming them as well as drawing appropriate conclusionsfor improving business activity requires certain skills. The process of finding non-obvious relations,mining hidden knowledge, creating visualization of results and business implementation by meansof new technologies is referred to as data analysis of large data sets. The efficient application of theresults from the advanced analyses in business models might help entities, including financial institutions, to adjust the offer to real and individual needs of the customer and thus to gain competitiveadvantage. The aim of the article is to systematize the terms and review the possibilities and scopeof methods related to data analysis of large volume as well as to refer to the challenges in the contextof Big Data enforcement

Place of publishing:



Wydawnictwo Uniwersytetu Wrocławskiego

Date issued:


Date copyrighted:



ISSN 2084-4093


pol ; eng


Acta Universitatis Wratislaviensis, ISSN 0239-6661 ; no 3712. Ekonomia, ISSN 2084-4093 ; 21/3, s. 39-53

Is version of:

Czasopisma Naukowe w Sieci (CNS)

Rights holder:

Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.

Autor opisu:

WR U/PAdjm