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Title:

Finansowanie innowacji produktowych a komunikacja marketingowa na przykładzie firmy Tesla Inc.

Creator:

Cuda, Anna

Subject and Keywords:

marketing ; innovations ; EV ; electric vehicles

Abstract:

Barriers to entry into the automotive industry are absolute high ‒ only the biggest companies can afford a high capital investment. However, the small California startup proved that entering into this hermetic branch is possible. Tesla Inc. is one of the most innovative companies in the world ‒ despite its short history, it has revolutionized automotive industry and spurred the biggest game players into the action related with implementation of electrical drive innovations. Tesla’s success is the result of the unusual marketing strategy, that is not typical for its branch but, most of all, turned out to be effective in increasing capital volume and implementing innovations.

Place of publishing:

Wrocław

Publisher:

E-Wydawnictwo. Prawnicza i Ekonomiczna Biblioteka Cyfrowa. Wydział Prawa, Administracji i Ekonomii Uniwersytetu Wrocławskiego

Contributor:

Ćwiąkała-Małys, Anna. Red. ; Karpińska, Marzena. Red. ; Wrzosek, Stefan. Rec.

Date issued:

2018

Resource Type:

ebook

Identifier:

doi:10.23734/23.18.007 ; ISBN 978-83-66066-27-4

Language:

pol ; eng

Relation:

(Prace Naukowe Wydziału Prawa, Administracji i Ekonomii Uniwersytetu Wrocławskiego) ; (Finanse i Rachunkowość / Zakład Zarządzania Finansami Instytutu Nauk Ekonomicznych, ISSN 2451-3938 ; nr 4)

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Rights holder:

© Copyright by Anna Cuda